Destinations with a soul (II)

Following with the first part of the article released last November, this second part explains some of its limitations and some insights on how to put it into practice, providing also reference literature.

Pop Culture in Tourism Marketing

Marketing is not always about bold creativity, but also taking advantage of the social conversations about the destination and turning them into a funny and appealing claim to visit the destination. This article provides many examples of marketing campaigns with Pop culture or social conversations as the starting point from where they were created.

Top tourism trends for 2020 (I)

As it happens in all industries, tourism is changing faster than ever due to social, economic and technological changes. Integrating them within your business strategy turns them into new opportunities to leap forward. This series of articles presents the key trends that will shape the travel industry along this coming year 2020, and probably beyond.

Tourism Services Training for Sustainable Tourism Development

Sustainable tourism is not just about caring for the natural environment, but also about the local population, ensuring that the benefits of the business activity are shared with the locals. This entails training them to develop several skills that are necessary for the tourism development to thrive. This article provides a good synthesis of the various types of training needed.

Great opportunity to boost Tourism 3.0: Video game industry is trying to leverage its potential for fighting against climate change

Concern about climate change and the need to protect the environment is reaching its highest levels ever. Video game industry players are also embracing this concern into their business model and their products, trying also to raise awareness among their clients, and to move them to take action in addressing environmental challenges.

From customer acquisition to customer recommendation marketing

Despite the effectiveness of the conventional marketing tools such as the booking websites and collaborative platforms, marketing innovation is attainable to all business -no matter their size- and it pays off! It is all about imagination.

Destinations with a soul (I)

Ingraining values and a mission related to sustainability in the vision of an organization or a destination is much more than an idealistic purpose. It is a truly visionary venture, so long as the spirit or soul of the organization not only transforms its environment, but also creates conditions for business sustainability and delivers extra value to its clients and stakeholders that pays off in the mid and long term.

Using Facebook’s Updated News Feed for Your Tourism Marketing

Facebook is with no doubt one of the most expanded social media platforms worldwide, and therefore offers priceless opportunities for marketing purposes.

Marketing trends for 2019 (IV)

This is the last article of the 2019 Marketing trends series, where I make special emphasis in the evolution of the traditional components of the marketing mix

Marketing trends for 2019 (III)

In accordance with the key trends of Marketing 3.0, there are some significant shifts or emerging trends to take into account when planning the new marketing activities