Reward and reputation system to foster contribution in Open Innovation (II)

Beyond the will for contribution to the greater good, which applies to non-profit innovation challenges, the main way to attract talent and engage contribution is the reward and reputation system, which has to be carefully designed to accurately assess and fairly compensate innovators for the value they bring in.

Reward and reputation system to foster contribution in Open Innovation (I)

Beyond the will for contribution to the greater good, which applies to non-profit innovation challenges, the main way to attract talent and engage contribution is the reward and reputation system, which has to be carefully designed to accurately assess and fairly compensate innovators for the value they bring in.

A selection of the best Destination Videos

Marketing destinations is about marketing experiences, and the best way to make people envision the experiences they can live is video content marketing

Designing and developing a network of innovators (III)

Beyond attracting all kinds of contributors, there have to be some strategic guidelines to foster engagement and stimulate contribution on an ongoing basis. This article provides some guidelines for this purpose.

Designing and developing a network of innovators (II)

Following with the first article of this series, this second article focuses on the strategy phases targeting the other three groups of stakeholders: employees outside the marketing team, the destination business partners, the local community members and the value-driven communities.

Designing and developing a network of innovators (I)

Following with the talent attraction strategy, this coming series of three articles explains how to build a network of innovators, setting a roadmap based on three phases for different types of contributors. This article focuses on describing the different kinds of targeted contributors, and defining how to build a network with the first kind of target contributors: the leaders and the influencers.

5-Step SEO Checklist for Tourism Marketing

SEO marketing is nowadays essential for most businesses, if not all of them. This article explains some specific tips to craft a successful SEO strategy for tourism businesses and destinations.

Identifying and attracting key talent for open innovation (II)

The success of the open innovation system is based essentially on the talent of its contributors, and so there has to be a strategy to identify and attract the most appropriate professionals.

Identifying and attracting key talent for open innovation (I)

The success of the open innovation system is based essentially on the talent of its contributors, and so there has to be a strategy to identify and attract the most appropriate professionals.

Tourism marketing with Instagram

Instagram has already become an essential element for marketing many kinds of products and services, and tourism is not an exception.