Implementation of the Open Innovation system in destinations (II)

Once the strategy has been designed, the greatest challenge of all is putting it into practice. This entails great leadership skills and choosing the right people to drive the culture change ingrained in the adoption of an Open Innovation system. This article focuses on all the key success factors of the open innovation implementation process.

Implementation of the Open Innovation system in destinations (I)

Once the strategy has been designed, the greatest challenge of all is putting it into practice. This entails great leadership skills and choosing the right people to drive the culture change ingrained in the adoption of an Open Innovation system. This article focuses on the different types of players according to their role that are likely to be found in the organisation.

Mobile marketing trends and tips

Mobile marketing is paramount in the digital marketing strategy of any business. Bearing in mind the latest trends is essential to revamp your strategy.

Open innovation strategies for different kinds of outcomes: Marketing designs

Depending on the kind of desired outcome, there is one or another kind of contributors, and so the Open Innovation approach is also different. This article explains the strategies that most usually should apply for the creation of marketing designs.

Open innovation strategies for different kinds of outcomes: Story creation

Depending on the kind of desired outcome, there is one or another kind of contributors, and so the Open Innovation approach is also different. This article explains the strategies that most usually should apply for the creation of stories.

Sustainability in Progress: Adapting a Developed Destination

Enhancing sustainable devolopment is a must for all tourism destinations, no matter how developed they are. This article shows how this enhancement has been carried out in Singapore’s Sentosa Island.

Open innovation strategies for different kinds of outcomes: Co-creation of experiences (II)

Depending on the kind of desired outcome, there is one or another kind of contributors, and so the Open Innovation approach is also different. This article follows the explanation about the strategies that most usually should apply for the co-creation of experiences.

Open innovation strategies for different kinds of outcomes: Co-creation of experiences (I)

Depending on the kind of desired outcome, there is one or another kind of contributors, and so the Open Innovation approach is also different. This article explains the strategies that most usually should apply for the co-creation of experiences.

Open innovation strategies for different kinds of outcomes: Technological innovations

Depending on the kind of desired outcome, there is one or another kind of contributors, and so the Open Innovation approach is also different. This article explains the strategies that most usually should apply for technological innovations

Developing Mobile Apps for Destinations

Travel Apps are booming along the latest years, also for marketing destinations. But obviously just a few of them can consider themselves successful. This article explains the key to developing Apps that truly stand out and succeed in such a competitive and dynamic market.