How to Develop an Effective Tourism Strategy for your Destination

As it happens in most industries, competition is fierce and struggle for improvement is a must, not to be left apart in the market and lose business. Tourism Planning is the key solution to this challenge, and this article explains succinctly how to do it.

Tourism trends 2020 (VIII)

Work and leisure are becoming “close partners” for many travelers: while some combine business trips with short holidays others, namely digital nomads, work at the same time as they travel.

Open Innovation development strategy for destinations (II)

Beyond the basic roadmap provided in the previous post about how to deploy Open Innovation in destinations, this article provides a more detailed planning method to provide further guidance in the Open Innovation development.

Open Innovation development strategy for destinations (I)

To develop Open Innovation within a destination management organization, it is convenient to follow a basic roadmap consisting of five steps, in order to create enough consistency to ensure the desired results.

Responding to Negative Posts on Social Media

Beyond marketing brands, products and services, social media platforms provide “excellent” opportunities to harm the brands’ reputation when a customer is dissatisfied, and even more when their complaints are not properly attended by the company’s customer service. This articles explains some case studies to showcase the threatening importance of social media platforms for companies overlooking customer complaints.

Tourism trends 2020 (VII)

Technological innovations are streamlining processes in nearly all industries, and tourism is not an exception to this trend. The main technologies affecting the tourism industry are explained in this article.

Approaches to Open Innovation (III)

Apart from Challenge Driven Innovation and the social media approach, there are a number of case studies where Open Innovation has been carried out in different ways.

Approaches to Open Innovation (II)

Apart from Challenge Driven innovation and the social media approach, there are a number of case studies where Open Innovation has been carried out in different ways.

Approaches to Open Innovation (I)

Apart from Challenge Driven Innovation and the social media approach, there are a number of case studies where Open Innovation has been carried out in different ways.

Maximize Your Social Media Exposure: A Mini Case Study

Social media marketing may appear to be simple to the eyes of many entrepreneurs, but an optimum and effective social media strategy entails many complexities that need to be well understood. This article features a case study that illustrates on how a social media strategy needs to be designed and executed to attain optimum results.