LinkedIn: A MUST for Your Travel Business

Despite being created for profession networking purposes, linkedin offers many advantages that make it an interesting platform to market a destination or related businesses. This article explains these advantages and how to get the best from linkedin as a platform for marketing destinations and travel businesses.

How to implement Tourism 3.0 in medium and small businesses in 10 steps

At first sight, you might find the Tourism 3.0 model complex as it combines many concepts that are not yet usually integrated within the tourism business models. However, it can be far simpler than you imagine; it can be implemented just working out the following 10 steps

Key strategy mistakes to avoid when deploying Open Innovation

As long as executives are not trained to lead innovation and nor deploy Open Innovation, it is necessary to be aware of the most common pitfalls carried out in these cases and plan the Open Innovation system development with this in mind.

How to Develop an Effective Tourism Strategy for your Destination

As it happens in most industries, competition is fierce and struggle for improvement is a must, not to be left apart in the market and lose business. Tourism Planning is the key solution to this challenge, and this article explains succinctly how to do it.

Tourism trends 2020 (VIII)

Work and leisure are becoming “close partners” for many travelers: while some combine business trips with short holidays others, namely digital nomads, work at the same time as they travel.

Open Innovation development strategy for destinations (II)

Beyond the basic roadmap provided in the previous post about how to deploy Open Innovation in destinations, this article provides a more detailed planning method to provide further guidance in the Open Innovation development.

Open Innovation development strategy for destinations (I)

To develop Open Innovation within a destination management organization, it is convenient to follow a basic roadmap consisting of five steps, in order to create enough consistency to ensure the desired results.

Responding to Negative Posts on Social Media

Beyond marketing brands, products and services, social media platforms provide “excellent” opportunities to harm the brands’ reputation when a customer is dissatisfied, and even more when their complaints are not properly attended by the company’s customer service. This articles explains some case studies to showcase the threatening importance of social media platforms for companies overlooking customer complaints.

Tourism trends 2020 (VII)

Technological innovations are streamlining processes in nearly all industries, and tourism is not an exception to this trend. The main technologies affecting the tourism industry are explained in this article.

Approaches to Open Innovation (III)

Apart from Challenge Driven Innovation and the social media approach, there are a number of case studies where Open Innovation has been carried out in different ways.