Tourism trends 2020 (IV)

There are many trends shaping the travel industry at present, and so should be taken into account in the destinations and business strategy design.

Key concepts and ideas about Open Innovation

Open Innovation encompasses a myriad of different approaches, but is also often confused with other innovation- related terms. Furthermore, there are many specific concepts related to Open Innovation which must be defined precisely in order to properly understand some of the coming explanations.

Generating Sales Leads Through Travel Guides

The online marketing of a DMC (incoming travel agency or similar) can adapt many ideas from other industries to design a sales funnel that gets and engages leads in the smartest possible way, mainly through offering Travel Guides. This article explains what to take into account when integrating Travel Guides within your marketing strategy.

Why is Open Innovation convenient for destinations?

The travel market is becoming increasingly competitive. In order to survive and thrive, destinations need to be continuously improved and be innovative. Open Innovation has proved to be a very successful innovation strategy approach in many industries, and could also be used in the tourism industry.

Tourism trends 2020 (III)

There are many trends shaping the travel industry that should be taken into account by travel marketers to properly reorient their product development.

Create Great Tourism Marketing Content that Works for your Business

Even if I am always stressing the importance of storytelling as the key marketing strategy for destinations, tourism marketing content needs to go beyond stories, to offer all the information that prospect visitors may need to know when planning their trip, and also during their stay, among other considerations. This article explains all the variables to take into account for an effective content marketing strategy.

Tourism trends 2020 (II)

The will for living experiences nowadays is going far beyond than ever before. Travelers not only want to discover new places, relax or have fun, but also want to learn new skills and develop themselves personally and even professionally in some cases. This article synthesizes what transformative experiences are about.

Destinations with a soul (II)

Following with the first part of the article released last November, this second part explains some of its limitations and some insights on how to put it into practice, providing also reference literature.

Pop Culture in Tourism Marketing

Marketing is not always about bold creativity, but also taking advantage of the social conversations about the destination and turning them into a funny and appealing claim to visit the destination. This article provides many examples of marketing campaigns with Pop culture or social conversations as the starting point from where they were created.

Top tourism trends for 2020 (I)

As it happens in all industries, tourism is changing faster than ever due to social, economic and technological changes. Integrating them within your business strategy turns them into new opportunities to leap forward. This series of articles presents the key trends that will shape the travel industry along this coming year 2020, and probably beyond.