As Destination models 3.0 consist on infrastructure platforms, these are rather fixed cost based, though they have some variable costs as well. As in all overhead based structures, they intend to leverage the platform structure to the utmost of its potential, attracting partners that ultimately generate economies of scale and also economies of scope.
As collaborative models, destination models 3.0 are based upon leveraging the potential of an extensive partner network, where we may find several kinds of profiles
In the first development phase of the destination, it is essential to search for partners sharing the values, vision and commitment with the mission to leverage their strengths to the advantage of the destination. There are many different partner profiles to be targeted.
The platform’s organizational structure should rather have a horizontal profile to empower leadership development within the team, but also as a starting point to create a culture throughout the stakeholder ecosystem based upon empowerment, trust, collaboration and innovation.
In destination models 3.0, there are four types of key resources: physical, intellectual, human and financial.
When formulating the positioning strategy, we have to assume that our mission driven value proposition is to be at the core of the intended destination image and identity
The business model canvas is a strategic management template for depicting the rationale through which a business creates, delivers and captures value. It is a strategy blueprint with elements describing a business’ value proposition, infrastructure, customers, and finances to assist business leaders in aligning their activities by illustrating potential trade-offs.