Tag: triple bottomed line business models

Destination Models 3.0: Cost structure

As Destination models 3.0 consist on infrastructure platforms, these are rather fixed cost based, though they have some variable costs as well. As in all overhead based structures, they intend to leverage the platform structure to the utmost of its potential, attracting partners that ultimately generate economies of scale and also economies of scope.

Destination Marketing 3.0: Internal marketing strategy

To engage and commit stakeholders with the mission accomplishment, there has to be an Internal Marketing Plan to communicate the vision, mission and values to all the targeted stakeholders. Beyond communicating to arise interest, commitment is achieved through preaching by behaving according to the stated values.

Destination Models 3.0: Key partnerships

As collaborative models, destination models 3.0 are based upon leveraging the potential of an extensive partner network, where we may find several kinds of profiles

Destination Marketing 3.0: partnering for the common good

In the first development phase of the destination, it is essential to search for partners sharing the values, vision and commitment with the mission to leverage their strengths to the advantage of the destination. There are many different partner profiles to be targeted.

Destination Models 3.0: organizational structure

The platform’s organizational structure should rather have a horizontal profile to empower leadership development within the team, but also as a starting point to create a culture throughout the stakeholder ecosystem based upon empowerment, trust, collaboration and innovation.

Destination Models 3.0: Key resources

In destination models 3.0, there are four types of key resources: physical, intellectual, human and financial.

Destination Models 3.0: Key activities & management (IV)

Monitoring the evolution of the business model is necessary to assess the adequacy of the strategy and its execution. Tracking the accomplishment of goals, the tourist characterization, profitability, etc. are necessary to optimize strategy planning and execution.

Destination Marketing 3.0: Positioning strategy

When formulating the positioning strategy, we have to assume that our mission driven value proposition is to be at the core of the intended destination image and identity

Destination Models 3.0: Competitive advantage & Value proposition (II)

In tourism 3.0 it is essential to understand that the new marketing focuses on weaving values and mission within the business culture, which is reflected deeply in the experiences and stories marketing the destination, and ultimately obtains profits through the appreciation of the positive impact that the business has on the society, the environment and the culture.

Destination Models 3.0: The business model canvas framework

The business model canvas is a strategic management template for depicting the rationale through which a business creates, delivers and captures value. It is a strategy blueprint with elements describing a business’ value proposition, infrastructure, customers, and finances to assist business leaders in aligning their activities by illustrating potential trade-offs.