Tag: triple bottomed line business models

Destinations with a soul (I)

Ingraining values and a mission related to sustainability in the vision of an organization or a destination is much more than an idealistic purpose. It is a truly visionary venture, so long as the spirit or soul of the organization not only transforms its environment, but also creates conditions for business sustainability and delivers extra value to its clients and stakeholders that pays off in the mid and long term.

How Tourism, Conservation, and Local Economies Can Work Together

Tourism 3.0 intends to tackle the challenge of caring for both the local economy and the environmental sustainability, among other issues. This article explains how these two challenges are correlated and how they can both be overcome with an integrated strategy.

The destination model as a key factor for competitiveness and sustainability

The destination model is the main strategic framework upon which the tourism development is based. It determines the key variables that define the destination’s identity as eas the key drivers of its growth.

The Marketing Plan 3.0: Building the vision and the mission

Building a transformational vision and mission is the big difference that sets destinations 3.0 apart from others, and this has to be done with the participation of all the key stakeholders to commit them from the outset

Destination Models 3.0: Comparative performance between different destination models

To better realize how destination models 3.0 outperform other models in creating value, reducing efforts and marketing efficiently, hereby are compared the performance and functioning of destination models 3.0 and two other conventional models

Destination Models 3.0: Integrating partners (V)

In many cases the tourism development will require not only to integrate businesses, land and facilities’ owners, but also to invest in developing new infrastructure or renovating heritage and urban aesthetics, for it may be necessary to attract investors beyond the local players

Destination Models 3.0: Integrating partners (IV)

The challenge of integrating all the community of stakeholders requires its own marketing plan, usually known as internal marketing plan. This plan should encompass the target stakeholders to attract in every phase, the integration formulas, and the communication strategies and actions to achieve these goals

Destination Models 3.0: Environmental benefits

When focusing on environmental protection and sustainability, in the case of nature-based tourism destinations, the destination model may take many kinds of initiatives such as collaboration with research programs, featuring educational programs, implementing environmental friendly practices, etc.

Destination Models 3.0: Social benefits

The main social benefit that destination models 3.0 aims to achieve is poverty alleviation in the community’s base of the pyramid, for a set of indicators is to be designed and monitored.

Destination Models 3.0: Social & environmental costs

Even if destination models 3.0 intend to address social and environmental concerns by reducing the negative impacts that the tourism activity usually creates, it may not be possible to eliminate them completely, for it is necessary to foresee and monitor these impacts to obtain a holistic assessment on the mission accomplishment.