The destination model is the main strategic framework upon which the tourism development is based. It determines the key variables that define the destination’s identity as eas the key drivers of its growth.
Building a transformational vision and mission is the big difference that sets destinations 3.0 apart from others, and this has to be done with the participation of all the key stakeholders to commit them from the outset
To better realize how destination models 3.0 outperform other models in creating value, reducing efforts and marketing efficiently, hereby are compared the performance and functioning of destination models 3.0 and two other conventional models
In many cases the tourism development will require not only to integrate businesses, land and facilities’ owners, but also to invest in developing new infrastructure or renovating heritage and urban aesthetics, for it may be necessary to attract investors beyond the local players
When focusing on environmental protection and sustainability, in the case of nature-based tourism destinations, the destination model may take many kinds of initiatives such as collaboration with research programs, featuring educational programs, implementing environmental friendly practices, etc.