Tag: transmedia storytelling

Envisioning Augmented Reality Games in destinations

Augmented reality has a great power to provide life-changing experiences in the field of edutainment and collaborative problem solving, beyond attracting and engaging visitors in a destination. This article provides many insights to understand why and how.

How Pokemon Go can inspire tourism experiences: envisioning augmented reality in destinations (I)

Augmented Reality has been progressively integrated in the visitor’s experience, namely in tourist guide apps. However this technology could be leveraged for more ambitious marketing goals

Is Transmedia Storytelling the New Marketing?

Storytelling is in the core of new marketing, and transmedia storytelling is the latest and most advanced way to tell stories. Is therefore transmedia storytelling the new and most advanced marketing system?

A Glimpse Into the Future of Storytelling

Digital technologies have leveraged the power of storytelling to the utmost. After having extensively talked about Transmedia Storytelling, here comes a new approach on how to combine digital technology for storytelling

The 9 “C”s of Awesome Storytelling

A lot has been said about storytelling, but there’s always something new to learn, especially when the concept is explained from a different approach

What is Pervasive Entertainment?

Storytelling for marketing purposes may end up being an entertainment itself. That is called Pervasive entertainment and could work not only as a marketing strategy but also as a parallel or integrated business to the destination’s tourism business

Small Town Tourism and Transmedia Storytelling

A lot has been already explained about Transmedia Storytelling, but nothing better than a case study that illustrates how this works for destinations

3 Transmedia Tactics for Creating Compelling Audience Experiences

Standing out in the digital media among all content is -needless to say- a challenge that few professionals truly manage to succeed in. This article explains 3 tactics to hook your readers’ attention and awake interest in following you in subsequent chapters or stories

Why Storytelling is So Important to Marketing

A lot has already been said about storytelling, but this article brings in some interesting insights, especially those concerning transmedia storytelling

How to measure transmedia experiences

Transmedia is the latest strategy to optimize the storytelling effectiveness, which consists on combining various media to deliver the story, further leveraging the strengths of each media platform. Measuring success is more complex, but this article provides some clues.