Tag: transformational experience

Tourism trends 2020 (II)

The will for living experiences nowadays is going far beyond than ever before. Travelers not only want to discover new places, relax or have fun, but also want to learn new skills and develop themselves personally and even professionally in some cases. This article synthesizes what transformative experiences are about.

Destination Marketing 3.0: Positioning strategy

When formulating the positioning strategy, we have to assume that our mission driven value proposition is to be at the core of the intended destination image and identity

Key concepts of tourism 3.0: Life-changing experiences

Life-changing experiences are the core asset of destinations 3.0, as these are those providing impact and inspiration to tell stories and transform tourists into brand ambassadors. They set the destination apart from other competitors

Key concepts of tourism 3.0: Culture shift towards collaboration and innovation

Destinations aspiring to embrace the strategies of tourism 3.0 will need to foster a cultural change to shift stakeholders mindset towards more collaborative and innovative attitudes, as innovation and collaboration are at the core of Tourism 3.0

The Vision of Tourism 3.0

The Vision of Tourism 3.0 depicts how Marketing 3.0 is likely to shape the destinations’ development strategies, business models and marketing systems, as well as the positive impacts that they may have in the environment and the society.