Tag: Tourism trends

Tourism trends 2020 (VIII)

Work and leisure are becoming “close partners” for many travelers: while some combine business trips with short holidays others, namely digital nomads, work at the same time as they travel.

Tourism trends 2020 (VII)

Technological innovations are streamlining processes in nearly all industries, and tourism is not an exception to this trend. The main technologies affecting the tourism industry are explained in this article.

Tourism trends 2020 (IV)

There are many trends shaping the travel industry at present, and so should be taken into account in the destinations and business strategy design.

Tourism trends 2020 (III)

There are many trends shaping the travel industry that should be taken into account by travel marketers to properly reorient their product development.

Tourism trends 2020 (II)

The will for living experiences nowadays is going far beyond than ever before. Travelers not only want to discover new places, relax or have fun, but also want to learn new skills and develop themselves personally and even professionally in some cases. This article synthesizes what transformative experiences are about.

Top tourism trends for 2020 (I)

As it happens in all industries, tourism is changing faster than ever due to social, economic and technological changes. Integrating them within your business strategy turns them into new opportunities to leap forward. This series of articles presents the key trends that will shape the travel industry along this coming year 2020, and probably beyond.

Reaching Millennials- Tips from Music Festival Marketing

Millennials are one of the latest challenging target segments, requiring innovative products and marketing. This article provides some tips on how to develop effective marketing to attract them.

Inspiration for Mixed Reality projects

As explained in the previous article, Mixed reality is one of the ultimate technologies that can help the tourism industry in developing cutting edge experiences to reproduce how life used to be during a visit to an old heritage site. This article explains further details that help us understand about the potential uses of this technology.

Envisioning Mixed Reality in tourism destinations

Mixed reality is the ultimate technology to help us envision how an old heritage site used to look like and experience how life used to be in its golden times. This is the best approach to what a “Time Machine” would let us experience in such kind of settings

How Pokemon Go can inspire tourism experiences: envisioning augmented reality in destinations (I)

Augmented Reality has been progressively integrated in the visitor’s experience, namely in tourist guide apps. However this technology could be leveraged for more ambitious marketing goals