As long as executives are not trained to lead innovation and nor deploy Open Innovation, it is necessary to be aware of the most common pitfalls carried out in these cases and plan the Open Innovation system development with this in mind.
As it happens in most industries, competition is fierce and struggle for improvement is a must, not to be left apart in the market and lose business. Tourism Planning is the key solution to this challenge, and this article explains succinctly how to do it.
Marketing digitalization has made strategy more complex than ever, but the key difference is that destination brands are controlled by the market and no longer just by the brand managers and therefore must concentrate their efforts in delivering the promised experience
This case study showcases how not only execution but also tourism development planning requires strong contribution and engagement by local stakeholders. Without a good understanding of the local reality, planning is rather unlikely to be successful.
Destinations rivalry in the globalized travel market is stronger than ever, for it is necessary to develop ongoing innovation practices in many aspects of the business.
The synergies created within the cluster between the operators and the optimization of the cluster’s services and infrastructures are the key factors that make clustering strategy a source of profitability and growth, so long as this profitability attracts more investments