Monitoring the destination activity and the demand characterization brings in many necessary insights for the destination executives to orientate their decisions
Other key management activities to take into account are those related to service booking, quality control, market intelligence, and more specifically for this type of business models, the selection and integration of partners within the platform, and their shifting from one integration formula to another.
In correspondence with the intelligence goals, there may be many different outputs and formats to distribute the information. Beyond the traditional reports, the online tools are to gain prominence profiting from their delivery and management speed
In the international travel market, there is nowadays an increasing fragmentation especially due to the raise of special interest travellers. These are highly educated individuals driven by values and cultural motivations in accordance with the aforementioned life-transforming experiences. Moreover, they are among the tourists accounting for the highest expenditures in the destinations.