Tag: tourism innovation

Decorated Street Festival in Gracia, a living example of Tourism 3.0

This old festival in a popular district of Barcelona is turning out to be a good benchmark for other destinations on how to develop Tourism 3.0

Inspiration for Mixed Reality projects

As explained in the previous article, Mixed reality is one of the ultimate technologies that can help the tourism industry in developing cutting edge experiences to reproduce how life used to be during a visit to an old heritage site. This article explains further details that help us understand about the potential uses of this technology.

Envisioning Mixed Reality in tourism destinations

Mixed reality is the ultimate technology to help us envision how an old heritage site used to look like and experience how life used to be in its golden times. This is the best approach to what a “Time Machine” would let us experience in such kind of settings

Connected Museums and connected learning

Museums are the kind of tourism attractions that are not only to entertain but also to educate: they provide edutainment experiences. Many new technological breakthroughs help in enhancing these experiences

Dinner at my home? It’s 30 Euros

After transport sharing, home accommodation, home dinning is the latest trend in the collaborative tourism

The innovation challenge in destinations

Destinations rivalry in the globalized travel market is stronger than ever, for it is necessary to develop ongoing innovation practices in many aspects of the business.

The Marketing Plan 3.0 Product strategy: improving competitiveness

Beyond developing new product lines, it is convenient to keep on improving the current products’ competitiveness, to gain or at least to maintain the competitive advantage in relation to the other destinations

The Marketing Plan 3.0: Open innovation outputs from professional contributors

Professional contributors are to bring in their knowledge and skills to tackle many challenges beyond the content creation: marketing strategies and tactics, technological innovations, etc.

The Marketing Plan 3.0: Building the vision and the mission

Building a transformational vision and mission is the big difference that sets destinations 3.0 apart from others, and this has to be done with the participation of all the key stakeholders to commit them from the outset

The Vision of Tourism 3.0

The Vision of Tourism 3.0 depicts how Marketing 3.0 is likely to shape the destinations’ development strategies, business models and marketing systems, as well as the positive impacts that they may have in the environment and the society.