Beyond the possible outcomes explained in the previous article on the social media approach to Open Innovation, it is necessary to specify how to make it work. This article presents some approaches on how to operate social media for Open Innovation purposes.
Beyond Challenge Driven Innovation, there are many other approaches, such as the social media approach. This article explains the types of outcomes that can be obtained through social media in order to nurture the destination competitiveness.
Open Innovation may be carried out in different ways, depending on the goals and the resources which are available. There are two main approaches: Challenge Driven Innovation and social media, although other examples are also presented here.
This old festival in a popular district of Barcelona is turning out to be a good benchmark for other destinations on how to develop Tourism 3.0
As explained in the previous article, Mixed reality is one of the ultimate technologies that can help the tourism industry in developing cutting edge experiences to reproduce how life used to be during a visit to an old heritage site. This article explains further details that help us understand about the potential uses of this technology.
Mixed reality is the ultimate technology to help us envision how an old heritage site used to look like and experience how life used to be in its golden times. This is the best approach to what a “Time Machine” would let us experience in such kind of settings
Museums are the kind of tourism attractions that are not only to entertain but also to educate: they provide edutainment experiences. Many new technological breakthroughs help in enhancing these experiences
Destinations rivalry in the globalized travel market is stronger than ever, for it is necessary to develop ongoing innovation practices in many aspects of the business.