Tag: tourism innovation

Open innovation strategies for different kinds of outcomes: Marketing designs

Depending on the kind of desired outcome, there is one or another kind of contributors, and so the Open Innovation approach is also different. This article explains the strategies that most usually should apply for the creation of marketing designs.

Open innovation strategies for different kinds of outcomes: Co-creation of experiences (II)

Depending on the kind of desired outcome, there is one or another kind of contributors, and so the Open Innovation approach is also different. This article follows the explanation about the strategies that most usually should apply for the co-creation of experiences.

Open innovation strategies for different kinds of outcomes: Co-creation of experiences (I)

Depending on the kind of desired outcome, there is one or another kind of contributors, and so the Open Innovation approach is also different. This article explains the strategies that most usually should apply for the co-creation of experiences.

Open innovation strategies for different kinds of outcomes: Technological innovations

Depending on the kind of desired outcome, there is one or another kind of contributors, and so the Open Innovation approach is also different. This article explains the strategies that most usually should apply for technological innovations

Open innovation strategies for different kinds of outcomes: Business Model Innovation (II)

Depending on the type of desired outcome, there are different types of contributors, and so the Open Innovation approach is also different. This article follows the previous explanation about the strategies that usually should apply for business model innovation and strategy- related outcomes.

Open innovation strategies for different kinds of outcomes: Business Model Innovation (I)

Depending on the type of desired outcome, there are different kinds of contributors, and so the Open Innovation approach is also different. This article explains the strategies that most usually should apply for business model innovation and strategy- related outcomes.

Reward and reputation system to foster contribution in Open Innovation (II)

Beyond the will for contribution to the greater good, which applies to non-profit innovation challenges, the main way to attract talent and engage contribution is the reward and reputation system, which has to be carefully designed to accurately assess and fairly compensate innovators for the value they bring in.

Reward and reputation system to foster contribution in Open Innovation (I)

Beyond the will for contribution to the greater good, which applies to non-profit innovation challenges, the main way to attract talent and engage contribution is the reward and reputation system, which has to be carefully designed to accurately assess and fairly compensate innovators for the value they bring in.

Designing and developing a network of innovators (III)

Beyond attracting all kinds of contributors, there have to be some strategic guidelines to foster engagement and stimulate contribution on an ongoing basis. This article provides some guidelines for this purpose.

Designing and developing a network of innovators (II)

Following with the first article of this series, this second article focuses on the strategy phases targeting the other three groups of stakeholders: employees outside the marketing team, the destination business partners, the local community members and the value-driven communities.