Tag: tourism experiences

Product development programs

Beyond product co-creation, there are some standard strategies to leverage the potential of the destination in terms of product development

Developing emotional value: experiences

Experiences are the core of tourism competitiveness: this is what makes the difference between a good destination and a memorable one, they are what we are likely to remember for the rest of our lives and inspire the storytelling that boosts the marketing system

Cross-destination competitiveness programs: developing experiences

Imagination is the most precious asset when it comes to improve the value brought to the tourist with the development of new experiences. There are however some ideas to start with…