Tag: tourism clusters

Key strategies to address Barcelona’s tourism challenges

Barcelona in one of the many case studies of mature destinations which have to rethink their tourism model to accommodate the new reality, tackle its challenges and ensure the sustainability of the tourism development

Typical challenges in mature destinations (II)

Clustering strategy, along with other specific strategies may address most of the challenges that mature destinations usually have to face.

Clustering strategy for mature destinations

Beyond planning and structuring developing destinations, clustering strategy may also be helpful for mature destinations, despite the very different challenges to tackle

How do Theme Park clusters develop?

Theme Park clusters follow similar strategies and dynamics as that of industrial clusters. They are a special case study to which it is worth paying attention.

Clustering benefits for marketing

Clustering the destination is also convenient from the marketing perspective, so long as the cluster has a well defined identity and it is well marketed, cluster operators benefit from the attraction power of the cluster

A theoretical approach to cluster development

Clusters are a key concept to design competitive destinations as to ensure their sustainable development. However, it is necessary to consider many factors to make the clustering strategy work, where cooperation between various agents is crucial.

What is a cluster and why are they created?

Regardless of the destination’s dimension, tourism planning should always consider its cluster structure: to what extent may the destination be split into areas according to distinct natural features or different types of business concentration?