After transport sharing, home accommodation, home dinning is the latest trend in the collaborative tourism
As in most industries, digital technology is also transforming the tourism business. However, the unique nature of this industry makes the digital transformation to be unique as well
The Santiago Way is a great example to illustrate how life-changing experiences inspire successful storytelling. You have to live it to understand!
The collaborative economy has been flourishing in the tourism industry through many well known platforms such as Airbnb or Uber, but Trip4real reaches the core of the industry by developing a platform where locals market their experiences to the travellers, just as explained in the destination models 3.0
Enhancing the destination’s spiritual value is about creating positive impacts both on the environment and the local community, namely in the bottom of the pyramid, integrating all the locals as contributors to the tourism system, and also letting them all profit from the tourism development
The Vision of Tourism 3.0 depicts how Marketing 3.0 is likely to shape the destinations’ development strategies, business models and marketing systems, as well as the positive impacts that they may have in the environment and the society.