Tag: Sustainability

Destinations with a soul (II)

Following with the first part of the article released last November, this second part explains some of its limitations and some insights on how to put it into practice, providing also reference literature.

Top tourism trends for 2020 (I)

As it happens in all industries, tourism is changing faster than ever due to social, economic and technological changes. Integrating them within your business strategy turns them into new opportunities to leap forward. This series of articles presents the key trends that will shape the travel industry along this coming year 2020, and probably beyond.

Tourism Services Training for Sustainable Tourism Development

Sustainable tourism is not just about caring for the natural environment, but also about the local population, ensuring that the benefits of the business activity are shared with the locals. This entails training them to develop several skills that are necessary for the tourism development to thrive. This article provides a good synthesis of the various types of training needed.

Great opportunity to boost Tourism 3.0: Video game industry is trying to leverage its potential for fighting against climate change

Concern about climate change and the need to protect the environment is reaching its highest levels ever. Video game industry players are also embracing this concern into their business model and their products, trying also to raise awareness among their clients, and to move them to take action in addressing environmental challenges.

Destinations with a soul (I)

Ingraining values and a mission related to sustainability in the vision of an organization or a destination is much more than an idealistic purpose. It is a truly visionary venture, so long as the spirit or soul of the organization not only transforms its environment, but also creates conditions for business sustainability and delivers extra value to its clients and stakeholders that pays off in the mid and long term.

Decorated Street Festival in Gracia, a living example of Tourism 3.0

This old festival in a popular district of Barcelona is turning out to be a good benchmark for other destinations on how to develop Tourism 3.0

The marketing power of doing good

The power of doing good is also the power of creating a good reputation, and thus to create the virtuous circle of economic development. Simon Anholt’s TED Talk explains it well through his “Good Country Index” presentation.

Envisioning Alternate Reality Games for marketing destinations

Alternate Reality games have been spreading worldwide since earlier than a decade ago. They are a very interesting phenomenon to use both as a marketing strategy, as a marketing product and as a strategy to attract and engage contributors to tackle social and environmental challenges in the destinations.

Sustainable Tourism Development: Helping Revive Post-Conflict Destinations

Recovering the economy of a country having suffered a conflict has many challenges, but in the case of tourism there are some specific challenges and opportunities

The ‘Trashtag Challenge’, the new viral challenge that is cleaning beaches all over the world

The Trashtag challenge is a fantastic case study to show how the social media can connect with the worldwide audience and move them to take action in relation to environmental challenges.