Tag: strategy planning

The Marketing Plan 3.0: Drafting strategy goals

Once the mission statements are crafted, the strategy plan starts by drafting the goals and objectives in relation to every featured strategy

The Marketing Plan 3.0: Building the vision and the mission

Building a transformational vision and mission is the big difference that sets destinations 3.0 apart from others, and this has to be done with the participation of all the key stakeholders to commit them from the outset

The Vision of Tourism 3.0

The Vision of Tourism 3.0 depicts how Marketing 3.0 is likely to shape the destinations’ development strategies, business models and marketing systems, as well as the positive impacts that they may have in the environment and the society.