Tag: strategy planning

The Tipping Point’s theory for expanding destinations 3.0 (IV)

This last article of the Tipping Point series summarizes the theory, explaining also the diffusion model to better understand the target audience in every phase of the strategy development

The Tipping Point’s theory for expanding destinations 3.0 (III)

One of the most interesting key factors to generate social epidemics is the power of context. This article explains how our environment may condition our behavior and decision making.

The Tipping Point’s theory for expanding destinations 3.0 (II)

Needless to say that social epidemics is a concept close to that of virality, used for content marketing strategy. That brings us back to the storytelling techniques, which are an essential part of any strategy intending to trigger a social epidemic

Brand Planning Should be the CEO’s Baby

Brand development goes far beyond the marketing planning and management. It has to be embedded in the CEO’s leadership role to ensure the brand’s success

The Tipping Point’s theory for expanding destinations 3.0 (I)

The Tipping Point theory explains how social epidemics happen, unfolding the key factors that make some epidemics succeed, to help as also understand a bit more about the underlying rules of human behavior

The World Bank builds country ownership in the National Tourism Strategy of Georgia

This case study showcases how not only execution but also tourism development planning requires strong contribution and engagement by local stakeholders. Without a good understanding of the local reality, planning is rather unlikely to be successful.

Your Road Map to a Great Tourism Business Plan

The business planning theory is somehow applicable to all sectors. However, when planning a tourism business it is necessary to bear in mind all the specific characteristics of this industry.

Clustering benefits for sustainability

Clustering strategy has also many benefits for the destination sustainability, mainly due to the optimization of the planning, which in turn optimizes the tourism flows in relation to the resources and their carrying capacity

Clustering benefits for profitability and growth

The synergies created within the cluster between the operators and the optimization of the cluster’s services and infrastructures are the key factors that make clustering strategy a source of profitability and growth, so long as this profitability attracts more investments

Clustering benefits for competitiveness

Clustering strategy is not only to leverage natural or cultural heritage, but also to structure the tourism offer more efficiently, hence improving the destination competitiveness