Tag: strategy implementation

Competitive strategy development

Developing an effective strategy for complex and competitive environment requires not only vision and business know-how, but also the capacity to fully understand how your competitors are likely to react to your strategy. This article explains how to gain this understanding.

Creating a Baseline to Measure Your New Marketing Results

Marketing planning is an exciting but complex challenge in most cases. This article summarizes the process in 4 steps, highlighting the importance and procedure of KPI monitoring, too often overlooked!

Enforcing strategy execution

Implementing new strategies is likely to require new resources, namely human resources. Further, it may be necessary to refine the strategy to convince and enforce some private stakeholders to cooperate with the destination development