There are many ingredients to consider when creating a story to make it compelling: realism, plot, characters, suspense, etc. but beyond possible formulas, story crafting is an art!
Beyond attracting tourists, storytelling is also a powerful strategy to drive a culture change throughout the destination’s DMO and its stakeholders
Storytelling marketing is nowadays more necessary than ever, but also more complex, as the content has to be adapted to platforms and devices, and to compete with many other outstanding contents for the attention of the audience
To gain the support of all the necessary stakeholders in developing the new marketing model, it is necessary to make them envision how this change will generate profits for the whole destination community
Content needs to be delivered with a consistent and predictable frequency, to keep the audience engaged, but without overwhelming them
Content marketing is due to make the audience take a specific action, and so it has to be thought since the very beginning, in the strategy conception