Tag: storytelling

How storytelling turns into effective marketing

Storytelling turns to be effective marketing so long as the audience establish an emotional connection with the character. You first have to sell the story, and then the product!

Story innovation concepts: added value & crowd game driven experiences

Beyond the story driven experience in the destination, the story potential for business and influence may be leveraged in many ways, providing added value experiences

Story innovation concepts: story platform

A story platform is not only the scenario where the story takes place, but also the backbone of the story, the key elements from which every contributor may create his or her own story

Destination story based experience prototypes

Envisioning story driven experiences it is necessary that the experience creates compelling stories and that the story receivers have the chance to live their own similar story. The limits are just our imagination…

Story innovation framework and guidelines

When drafting new types of story driven experiences in a destination, there are many variables to take into account, given the potential complexity we can envision

Story audience profiles: how does each interact with the stories?

When creating stories to engage our target audience, it is necessary to understand that story enthusiasts are not likely to interact the same way, and so it is convenient to facilitate all types of desired interaction

Future story trends: audience’s future needs and desires

The new wave technology offers us new ways to interact and contribute in the story process. Some trends have been identified on how this interaction could be shaped in the future

Types of stories

When crafting stories, the limits are our imagination, but to start with it is always helpful to have a set of ideas on what type of story we want to tell

Key success factors of stories for culture change

Stories built to drive culture change need to consider some specific factors to ensure effectiveness, as they are to tackle a more complex challenge

The seven stages of a story

As we identify the key success ingredients, we also define the guidelines for a compelling story plot