Tag: storytelling

Storytelling training workshops

To leverage the storytelling power of the visitors and other stakeholders, it is convenient to organize storytelling training workshops that provide the key techniques and coach in the skill development

The story creation process

Beyond inspiration and writing skills, it is convenient to follow certain steps that enhance the efficiency and effectiveness of the creation process

Monitoring results

As for all strategies, storytelling results need to be monitored to evaluate its effectiveness in terms of the marketing goals. We distinguish four categories of KPI for storytelling marketing: impact, integration, interactivity, and immersion.

Controlling the story content quality

As it is done with any kind of marketing content, stories should be checked for a quality control before being delivered through the social media networks

Setting the story style

To facilitate and orientate unexperienced storytellers on how to write their stories about the destination, it is necessary to train them and provide them with a Story style guide

Strategies to foster story virality

Storytelling effectiveness is called virality, but there is no secret formula to make it happen. Beyond inspiration and writing skills, there are some key strategies to follow to enhance your changes of success

What makes stories go viral?

Creating virality is the dream of any storytelling marketer, but there is no magic formula to make it happen. However, there are some tips and guidelines that may inspire us to achieve the desired results

Content media strategy in transmedia storytelling

In transmedia storytelling, stories are namely to be delivered through social media and online marketing tools, where 3 types of channels are identified: paid channels, own channels and followers’ channels

New rules for story marketing in the digital era: transmedia storytelling

The new wave technology is enabling a much higher degree of sofistication and interactivity when delivering stories. The new storytelling must embrace all these new tools and technologies and leverage their potential to engage the audience

Principles of story marketing for destinations

Beyond imagination and writing skills, storytelling requires considering some strategy and tactical tips to become effective