Tag: storytelling

Tourism Marketing with Instagram

As marketing has been evolving from offline to online, and within online to social media, also within social media there are some emerging platforms taking the lead in social media marketing, and even more when it comes to tourism marketing: Instagram is nowadays one of the social media platforms that cannot be overlooked in any destination marketing plan.

Welcome to the Experience Economy

As explained in many articles about storytelling, marketing is about building relationships with people, and so the deeper is the relationship the more loyal is likely to be the customer. This article explains how brand experiences are the key to effective marketing

A Glimpse Into the Future of Storytelling

Digital technologies have leveraged the power of storytelling to the utmost. After having extensively talked about Transmedia Storytelling, here comes a new approach on how to combine digital technology for storytelling

The 9 “C”s of Awesome Storytelling

A lot has been said about storytelling, but there’s always something new to learn, especially when the concept is explained from a different approach

Storytelling for Marketers: Connecting the Dots

After all the posts about storytelling, it’s time to summarize all the key ideas on how to use it for business marketing

What is Pervasive Entertainment?

Storytelling for marketing purposes may end up being an entertainment itself. That is called Pervasive entertainment and could work not only as a marketing strategy but also as a parallel or integrated business to the destination’s tourism business

What Makes a Good Story (From 6 Masters of the Craft)

Marketing is not only about satisfying the clients’ needs, it is essentially about connecting the business with the market, with people, and stories are the best way to establish such connection

Small Town Tourism and Transmedia Storytelling

A lot has been already explained about Transmedia Storytelling, but nothing better than a case study that illustrates how this works for destinations

3 Transmedia Tactics for Creating Compelling Audience Experiences

Standing out in the digital media among all content is -needless to say- a challenge that few professionals truly manage to succeed in. This article explains 3 tactics to hook your readers’ attention and awake interest in following you in subsequent chapters or stories

Why Storytelling is So Important to Marketing

A lot has already been said about storytelling, but this article brings in some interesting insights, especially those concerning transmedia storytelling