Tag: storytelling marketing

The 9 “C”s of Awesome Storytelling

A lot has been said about storytelling, but there’s always something new to learn, especially when the concept is explained from a different approach

Storytelling for Marketers: Connecting the Dots

After all the posts about storytelling, it’s time to summarize all the key ideas on how to use it for business marketing

What is Pervasive Entertainment?

Storytelling for marketing purposes may end up being an entertainment itself. That is called Pervasive entertainment and could work not only as a marketing strategy but also as a parallel or integrated business to the destination’s tourism business

What Makes a Good Story (From 6 Masters of the Craft)

Marketing is not only about satisfying the clients’ needs, it is essentially about connecting the business with the market, with people, and stories are the best way to establish such connection

Small Town Tourism and Transmedia Storytelling

A lot has been already explained about Transmedia Storytelling, but nothing better than a case study that illustrates how this works for destinations

3 Transmedia Tactics for Creating Compelling Audience Experiences

Standing out in the digital media among all content is -needless to say- a challenge that few professionals truly manage to succeed in. This article explains 3 tactics to hook your readers’ attention and awake interest in following you in subsequent chapters or stories

Why Storytelling is So Important to Marketing

A lot has already been said about storytelling, but this article brings in some interesting insights, especially those concerning transmedia storytelling

Using Twitter for Storytelling

Twitter is no doubt one of the most influential social networks, as all marketers know. But telling stories through this microblogging network requires some specific know-how, which is summarized in this article.

New Zealand, a story-marketing destination benchmark

New Zealand is a benchmark destination for many reasons, but its story based marketing is probably one of its top key success factors

Storytelling marketing for the Santiago Way’s pilgrimage

The Santiago Way is a great example to illustrate how life-changing experiences inspire successful storytelling. You have to live it to understand!