Pinterest is one of the emerging social media platforms, with many special features that make it interesting for some businesses. This article explains what Pinterest can do to market a destination
As for all strategies, storytelling results need to be monitored to evaluate its effectiveness in terms of the marketing goals. We distinguish four categories of KPI for storytelling marketing: impact, integration, interactivity, and immersion.
Storytelling effectiveness is called virality, but there is no secret formula to make it happen. Beyond inspiration and writing skills, there are some key strategies to follow to enhance your changes of success
In transmedia storytelling, stories are namely to be delivered through social media and online marketing tools, where 3 types of channels are identified: paid channels, own channels and followers’ channels
When creating stories to engage our target audience, it is necessary to understand that story enthusiasts are not likely to interact the same way, and so it is convenient to facilitate all types of desired interaction
The new wave technology offers us new ways to interact and contribute in the story process. Some trends have been identified on how this interaction could be shaped in the future