Beyond marketing brands, products and services, social media platforms provide “excellent” opportunities to harm the brands’ reputation when a customer is dissatisfied, and even more when their complaints are not properly attended by the company’s customer service. This articles explains some case studies to showcase the threatening importance of social media platforms for companies overlooking customer complaints.
Pinterest is one of the emerging social media platforms, with many special features that make it interesting for some businesses. This article explains what Pinterest can do to market a destination
As for all strategies, storytelling results need to be monitored to evaluate its effectiveness in terms of the marketing goals. We distinguish four categories of KPI for storytelling marketing: impact, integration, interactivity, and immersion.
Storytelling effectiveness is called virality, but there is no secret formula to make it happen. Beyond inspiration and writing skills, there are some key strategies to follow to enhance your changes of success
In transmedia storytelling, stories are namely to be delivered through social media and online marketing tools, where 3 types of channels are identified: paid channels, own channels and followers’ channels
When creating stories to engage our target audience, it is necessary to understand that story enthusiasts are not likely to interact the same way, and so it is convenient to facilitate all types of desired interaction