Tag: social media strategy

Key Takeaways from #SoMeT13US, the Social Media Tourism Symposium

Marketing is evolving faster than ever in all sectors, and tourism is not an exception. This article explains some key marketing trends affecting tourism

The Marketing Plan 3.0: Social media strategy considerations beyond the main platforms

Apart from the main global networks, it may be necessary to consider local ones in some cases, when these have a significant market penetration

The Marketing Plan 3.0: Social media strategy for Pinterest

Pinterest has an interesting potential for many marketing activities such as contests, but also for social commerce, for it is to be taken into account despite its minor reach

The Marketing Plan 3.0: Social media strategy for Google+

Google + is growing its influence among the social media networks, leveraging many of the Google search engine strengths, such as favoring the SEO of the brands with a Google + account

The Marketing Plan 3.0: Social media strategy for Linkedin

Linkedin is the best social media platform to make connections with the professional target audiences: partners, potential employees, investors, professional contributors, etc.

The Marketing Plan 3.0: Social media strategy for Youtube

So long as the video is to become the most popular type of content in the social media platforms, Youtube is to take special relevance since the early stages of the new marketing system development

The Marketing Plan 3.0: Social media strategy for Twitter

Twitter is likely to be a key social media platform, especially for delivering news about the destination, performing viral campaigns, polls, etc.

The Marketing Plan 3.0: Social media strategy for Facebook

Facebook is the most important social media platform, for its reach to all targets and its capability to convey various types of content and hold many kinds of marketing activities

The Marketing Plan 3.0: Formulating social media strategy

The social media strategy is to decide what platforms to use, the turning points to start developing each platform, and the goals, targets, activities, and types of content for every platform

The Marketing Plan 3.0: market research for the social Media strategy

Before crafting the social media strategy it is necessary to research on our audience targets and competitors to have a clear vision about opportunities and threats for our destination in the social networks