Apart from the main global networks, it may be necessary to consider local ones in some cases, when these have a significant market penetration
Pinterest has an interesting potential for many marketing activities such as contests, but also for social commerce, for it is to be taken into account despite its minor reach
Google + is growing its influence among the social media networks, leveraging many of the Google search engine strengths, such as favoring the SEO of the brands with a Google + account
Linkedin is the best social media platform to make connections with the professional target audiences: partners, potential employees, investors, professional contributors, etc.
So long as the video is to become the most popular type of content in the social media platforms, Youtube is to take special relevance since the early stages of the new marketing system development
Facebook is the most important social media platform, for its reach to all targets and its capability to convey various types of content and hold many kinds of marketing activities
The social media strategy is to decide what platforms to use, the turning points to start developing each platform, and the goals, targets, activities, and types of content for every platform
Before crafting the social media strategy it is necessary to research on our audience targets and competitors to have a clear vision about opportunities and threats for our destination in the social networks