Despite being created for profession networking purposes, linkedin offers many advantages that make it an interesting platform to market a destination or related businesses. This article explains these advantages and how to get the best from linkedin as a platform for marketing destinations and travel businesses.
Beyond marketing brands, products and services, social media platforms provide “excellent” opportunities to harm the brands’ reputation when a customer is dissatisfied, and even more when their complaints are not properly attended by the company’s customer service. This articles explains some case studies to showcase the threatening importance of social media platforms for companies overlooking customer complaints.
Social media marketing may appear to be simple to the eyes of many entrepreneurs, but an optimum and effective social media strategy entails many complexities that need to be well understood. This article features a case study that illustrates on how a social media strategy needs to be designed and executed to attain optimum results.
Pinterest is one of the least known social media platforms, and has been little used for marketing destinations. However, this fact is actually an opportunity for destinations to be among the first movers and make a difference. This article explains all the advantages of using Pinterest for destination marketing.
Social media is the new marketing, but within social media, marketing strategies and tactics evolve faster than ever before. This article shows how to take advantage of one of Pinterest interesting features for marketing destinations
As marketing has been evolving from offline to online, and within online to social media, also within social media there are some emerging platforms taking the lead in social media marketing, and even more when it comes to tourism marketing: Instagram is nowadays one of the social media platforms that cannot be overlooked in any destination marketing plan.
Pinterest is one of the emerging social media platforms, with many special features that make it interesting for some businesses. This article explains what Pinterest can do to market a destination