Social media marketing may appear to be simple to the eyes of many entrepreneurs, but an optimum and effective social media strategy entails many complexities that need to be well understood. This article features a case study that illustrates on how a social media strategy needs to be designed and executed to attain optimum results.
Pinterest is one of the least known social media platforms, and has been little used for marketing destinations. However, this fact is actually an opportunity for destinations to be among the first movers and make a difference. This article explains all the advantages of using Pinterest for destination marketing.
Social media is the new marketing, but within social media, marketing strategies and tactics evolve faster than ever before. This article shows how to take advantage of one of Pinterest interesting features for marketing destinations
As marketing has been evolving from offline to online, and within online to social media, also within social media there are some emerging platforms taking the lead in social media marketing, and even more when it comes to tourism marketing: Instagram is nowadays one of the social media platforms that cannot be overlooked in any destination marketing plan.
Pinterest is one of the emerging social media platforms, with many special features that make it interesting for some businesses. This article explains what Pinterest can do to market a destination
Tourism 3.0 aspires to leverage all stakeholders creativity through open innovation systems in order to boost the value of the destination experiences and the power of its marketing system. This article explains how social media can help in inspiring creativity in “non creative individuals”
With social media the marketing paradigms have radically changed. Adapting to these changes entails radically redesigning the whole marketing strategy. This article poses a few key questions to assess how good is a destination’s social media marketing