Social media is the new marketing, but within social media, marketing strategies and tactics evolve faster than ever before. This article shows how to take advantage of one of Pinterest interesting features for marketing destinations
As marketing has been evolving from offline to online, and within online to social media, also within social media there are some emerging platforms taking the lead in social media marketing, and even more when it comes to tourism marketing: Instagram is nowadays one of the social media platforms that cannot be overlooked in any destination marketing plan.
Pinterest is one of the emerging social media platforms, with many special features that make it interesting for some businesses. This article explains what Pinterest can do to market a destination
Tourism 3.0 aspires to leverage all stakeholders creativity through open innovation systems in order to boost the value of the destination experiences and the power of its marketing system. This article explains how social media can help in inspiring creativity in “non creative individuals”
With social media the marketing paradigms have radically changed. Adapting to these changes entails radically redesigning the whole marketing strategy. This article poses a few key questions to assess how good is a destination’s social media marketing
Twitter is no doubt one of the most influential social networks, as all marketers know. But telling stories through this microblogging network requires some specific know-how, which is summarized in this article.
Social media platforms allow an increasing number of actions and tactics to enhance interaction and engagement. It is therefore necessary to keep updated with the new tools, and also challenge our imagination in developing new tactics that outperform our rivals’