Tag: smart destinations

For Smart Cities, to collaborate is the smartest thing to do

As long as we learn about Smart city development we also manage to shape Smart destination development, so long as they can share most of their principles. One of them is collaboration.

Smart destinations

The SMART city trend is being introduced in the destination development strategies. This article explains the main features of Smart destinations, with some examples.

Destination Marketing 3.0: Implementation

The implementation of the new storytelling based marketing is to be carried out progressively, shifting from a pull marketing to a push marketing as long as the storytelling marketing proves to be powerful enough to withdraw budget from conventional marketing activities

Destination Models 3.0: Development strategies (II)

Open Innovation system development Being one of the key assets to invigorate creativity and sustain the destination model competitive advantage, it is necessary to design a set of strategies to engage stakeholders in contributing up […]

Destination Marketing 3.0: Mobile Apps 3.0

An interesting way to foster stakeholder contribution and interactivity could be the Mobile Apps 3.0. These would be not only to provide information about the destination, but also to empower tourists and other stakeholders to connect with each other and contribute in the content marketing system

Destination Models 3.0: Revenue streams

In Tourism 3.0, revenue streams are a result of the customer engagement in the mission accomplishment. Depending on every business model, there could be several kinds of revenue streams

Destination Models 3.0: Key activities & management (IV)

Monitoring the evolution of the business model is necessary to assess the adequacy of the strategy and its execution. Tracking the accomplishment of goals, the tourist characterization, profitability, etc. are necessary to optimize strategy planning and execution.

Destination Models 3.0: Key activities & management (II)

Other key activities to consider are the strategic planning, implementation and monitoring; marketing; human resources training, etc.

Destination Intelligence 3.0: Approaching tourism 3.0 from the regional level

Destination Intelligence 3.0 is to be a key player in fostering Tourism 3.0 in destinations at the regional and national level, as long as national destinations have greater infrastructure and budget to carry out market intelligence activities, coordinate and influence local destinations

Destination Models 3.0: shaping the new generation of destination business models (II)

From the operational perspective, the platform has a group of core businesses and resources fully integrated–whose owners become platform shareholders or sell them to the platform-, and a group of businesses which may choose among several flexible integration formulas to become part of the platform. Then the platform plays the role of managing common services for all the integrated businesses