As long as we learn about Smart city development we also manage to shape Smart destination development, so long as they can share most of their principles. One of them is collaboration.
The implementation of the new storytelling based marketing is to be carried out progressively, shifting from a pull marketing to a push marketing as long as the storytelling marketing proves to be powerful enough to withdraw budget from conventional marketing activities
Open Innovation system development Being one of the key assets to invigorate creativity and sustain the destination model competitive advantage, it is necessary to design a set of strategies to engage stakeholders in contributing up […]
An interesting way to foster stakeholder contribution and interactivity could be the Mobile Apps 3.0. These would be not only to provide information about the destination, but also to empower tourists and other stakeholders to connect with each other and contribute in the content marketing system
In Tourism 3.0, revenue streams are a result of the customer engagement in the mission accomplishment. Depending on every business model, there could be several kinds of revenue streams
Destination Intelligence 3.0 is to be a key player in fostering Tourism 3.0 in destinations at the regional and national level, as long as national destinations have greater infrastructure and budget to carry out market intelligence activities, coordinate and influence local destinations