Tag: profitability

Changing forces, reshaping profitability

So long as new technologies appear, there are mergers and acquisitions, emerging markets, new business models, etc. the industry structure changes and so do some of the competitive forces. This changes lead almost inevitably to reshape profitability

Attractiveness assessment for the tourism industry

When assessing which businesses are more appropriate to develop in the destination there are many variables to analyze, starting by the 5 competitive forces

Crafting the business portfolio strategy

Tourism is not just a business: there are an increasing number of tourism sectors that need to be considered individually when deciding what kind of tourism activities have to be developed in the destination

The Marketing Plan 3.0: selling the vision to investors

As in many cases some investments are needed, there also has to be a strategy to attract investors without spoiling the mission driven model. This requires sometimes to find imaginative formulas to when designing the investment projects