Tag: product strategy

Enhancing competitiveness through open innovation

The Open innovation system is to be one of the main sources of ideas for product improvement and new product development. There are, however, many ways to canalize the creativity from the open innovation system

Product competitiveness programs

There are three key tactics to enhance product competitiveness: cooperation between operators to boost innovation and create join packages, developing a product label system to market them according to product categories, and finally searching inspiration and best practices in the market top performing destinations

Product competitiveness strategy: marketing & management

Beyond creative solutions, there are some standard ideas for leveraging the site’s potential, attracting new tourism flows and generate new revenue streams.

Product competitiveness strategy: infrastructures and services

When assessing the site or product competitiveness, there are many issues to consider with regards to the discomforts and risks, which may unfortunately spoil the whole experience

Product competitiveness strategy: resources & experiences

Improving current products’ attractiveness is usually one of the main challenges of tourism planners, for which there are some solutions applicable in many cases

Product development programs

Beyond product co-creation, there are some standard strategies to leverage the potential of the destination in terms of product development

Product development through co-creation

Product co-creation is one of the main distinctive points of Tourism 3.0, but this may be carried out through many different ways

How to develop new products

Developing a new product entails following a specific process, though in the case of the life-changing experiences the method becomes a bit more complex

Developing emotional value: experiences

Experiences are the core of tourism competitiveness: this is what makes the difference between a good destination and a memorable one, they are what we are likely to remember for the rest of our lives and inspire the storytelling that boosts the marketing system

Product competitiveness assessment method

A critical component of the destination’s competitiveness is the product’s competitiveness, for which there is a very accurate method