Tag: product innovation

Developing emotional value: experiences

Experiences are the core of tourism competitiveness: this is what makes the difference between a good destination and a memorable one, they are what we are likely to remember for the rest of our lives and inspire the storytelling that boosts the marketing system

Cross-destination competitiveness programs: developing experiences

Imagination is the most precious asset when it comes to improve the value brought to the tourist with the development of new experiences. There are however some ideas to start with…

The Marketing Plan 3.0 Product strategy: developing life-changing experiences

The life-changing experiences are one of the main competitive advantages that set destinations 3.0 apart from others, and are to be developed through co-creation with the contribution of the creative stakeholders