Tag: product innovation

Inspiration for Mixed Reality projects

As explained in the previous article, Mixed reality is one of the ultimate technologies that can help the tourism industry in developing cutting edge experiences to reproduce how life used to be during a visit to an old heritage site. This article explains further details that help us understand about the potential uses of this technology.

How Pokemon Go can inspire tourism experiences: envisioning augmented reality in destinations (I)

Augmented Reality has been progressively integrated in the visitor’s experience, namely in tourist guide apps. However this technology could be leveraged for more ambitious marketing goals

Case study: Trip4real. Tourism experience collaborative business model

The collaborative economy has been flourishing in the tourism industry through many well known platforms such as Airbnb or Uber, but Trip4real reaches the core of the industry by developing a platform where locals market their experiences to the travellers, just as explained in the destination models 3.0

Co-creating experiences in cooperation with Airbnb

Co-branding agreements are usually a good marketing deal, but Airbnb has gone a step forward in partnering with major iconic brands to promote its services

Innovating in a religious center to create life-changing experiences

Some institutions created with a very specific purpose manage to reinvent themselves to attract new target segments, by integrating and merging practices from different cultural backgrounds. This is a perfect example on how to do so.

Enhancing competitiveness through open innovation

The Open innovation system is to be one of the main sources of ideas for product improvement and new product development. There are, however, many ways to canalize the creativity from the open innovation system

Product competitiveness strategy: marketing & management

Beyond creative solutions, there are some standard ideas for leveraging the site’s potential, attracting new tourism flows and generate new revenue streams.

Product development programs

Beyond product co-creation, there are some standard strategies to leverage the potential of the destination in terms of product development

Product development through co-creation

Product co-creation is one of the main distinctive points of Tourism 3.0, but this may be carried out through many different ways

How to develop new products

Developing a new product entails following a specific process, though in the case of the life-changing experiences the method becomes a bit more complex