Tag: product co-creation

Making collaboration efficient when face to face is not possible

The practice of co-creation -either for content or product- is essential for the development of destinations 3.0, but face to face co-creation is not likely to be feasible for most of the potential contributors. What about virtual co-creation?

Product development through co-creation

Product co-creation is one of the main distinctive points of Tourism 3.0, but this may be carried out through many different ways

How to develop new products

Developing a new product entails following a specific process, though in the case of the life-changing experiences the method becomes a bit more complex

The Marketing Plan 3.0: product development tactics

Product co-creation is one of the hallmarks of destination marketing 3.0, and so the challenge of marketers 3.0 is to develop many effective tactics to leverage the stakeholders’ creativity and drive product co-creation