Tag: Open innovation

Attracting creative residents as a key success factor for destinations

Destinations focusing its development on the principles of the Tourism 3.0 approach need to be attractive not only for potential visitors but also for potential residents, especially those from the creative class. This article presents some research findings on this issue.

Shared decisions feel better

Empowering the local community to participate in the decision making of the destination’s development is not only a smart way to leverage the collective intelligence but also to commit the locals in the tourism business, as they are actually a very important factor in its success

Teaming up with customers & fans to co-innovate

As introduced when talking about co-creation and open innovation in destinations 3.0, some institutions in the entertainment industry are already leveraging their enthusiast customers or fans’ creativity and knowledge to innovate. This example shows how co-creation workshops are carried out in this industry.

Presidential Innovation Fellows: Co-innovating with (We) the People

Open innovation and crowdsourcing are in the spotlight due to its impact on the technology based industries. However, they are also applicable to many other fields, even the public governance, as the White House was doing under Barack Obama’s presidency.

Co-Innovation will be a new growth path for companies, Singapore considered

Collaborative innovation is not only about co-creation between private stakeholders, but also a concept to be applied to the public sector in terms of public&private partnership. This is actually what the Government of Singapore is doing

UNICEF looks “out there” for co-innovation to solve its challenges

Open innovation to tackle challenges for the greater good is at the core of Tourism 3.0. UNICEF sets a good example to follow with its program CauseTech

Enhancing competitiveness through open innovation

The Open innovation system is to be one of the main sources of ideas for product improvement and new product development. There are, however, many ways to canalize the creativity from the open innovation system

Product development through co-creation

Product co-creation is one of the main distinctive points of Tourism 3.0, but this may be carried out through many different ways

The principles and goals of a destination model: participation

Participation by the destination’s stakeholders is not only necessary to commit them in the destination development, but also to leverage all the collective intelligence necessary to optimize the model design

The Marketing Plan 3.0 infrastructure: online platforms and database

One of the main advantages of developing a marketing model 3.0 is that the destination’s tourism businesses have a branded sales platform where to sell their services at a low fee: booking platform, online store, corporate website and open innovation system are the landing pages where stakeholders are expected to be driven to through the social media strategies