Beyond the possible outcomes explained in the previous article on the social media approach to Open Innovation, it is necessary to specify how to make it work. This article presents some approaches on how to operate social media for Open Innovation purposes.
Beyond Challenge Driven Innovation, there are many other approaches, such as the social media approach. This article explains the types of outcomes that can be obtained through social media in order to nurture the destination competitiveness.
Open Innovation may be carried out in different ways, depending on the goals and the resources which are available. There are two main approaches: Challenge Driven Innovation and social media, although other examples are also presented here.
Open Innovation encompasses a myriad of different approaches, but is also often confused with other innovation- related terms. Furthermore, there are many specific concepts related to Open Innovation which must be defined precisely in order to properly understand some of the coming explanations.
The travel market is becoming increasingly competitive. In order to survive and thrive, destinations need to be continuously improved and be innovative. Open Innovation has proved to be a very successful innovation strategy approach in many industries, and could also be used in the tourism industry.
Destinations focusing its development on the principles of the Tourism 3.0 approach need to be attractive not only for potential visitors but also for potential residents, especially those from the creative class. This article presents some research findings on this issue.
Empowering the local community to participate in the decision making of the destination’s development is not only a smart way to leverage the collective intelligence but also to commit the locals in the tourism business, as they are actually a very important factor in its success
As introduced when talking about co-creation and open innovation in destinations 3.0, some institutions in the entertainment industry are already leveraging their enthusiast customers or fans’ creativity and knowledge to innovate. This example shows how co-creation workshops are carried out in this industry.