Tag: open innovation system

Implementation of the Open Innovation system in destinations (II)

Once the strategy has been designed, the greatest challenge of all is putting it into practice. This entails great leadership skills and choosing the right people to drive the culture change ingrained in the adoption of an Open Innovation system. This article focuses on all the key success factors of the open innovation implementation process.

Implementation of the Open Innovation system in destinations (I)

Once the strategy has been designed, the greatest challenge of all is putting it into practice. This entails great leadership skills and choosing the right people to drive the culture change ingrained in the adoption of an Open Innovation system. This article focuses on the different types of players according to their role that are likely to be found in the organisation.

Reward and reputation system to foster contribution in Open Innovation (II)

Beyond the will for contribution to the greater good, which applies to non-profit innovation challenges, the main way to attract talent and engage contribution is the reward and reputation system, which has to be carefully designed to accurately assess and fairly compensate innovators for the value they bring in.

The Vision of Tourism 3.0

The Vision of Tourism 3.0 depicts how Marketing 3.0 is likely to shape the destinations’ development strategies, business models and marketing systems, as well as the positive impacts that they may have in the environment and the society.