Tag: network development

The Marketing Plan 3.0: Developing a network of professional contributors

As with all other profiles, attracting and engaging professional contributors requires a set of unique strategies, different from the ones for non professional contributors

The Marketing Plan 3.0: Tips to foster engagement throughout the stakeholder community

Engaging is not just about being liked or managing to make others share your content, it is about establishing an emotional and spiritual connection with the network members, empowering them in contributing to the mission accomplishment bringing in their talent and effort

The Marketing Plan 3.0: Engaging local community members, value-driven communities and individuals

Once the key stakeholders are engaged, the local community and the value driven communities are to expand the contributors’ network leveraging the collective intelligence to the utmost

The Marketing Plan 3.0: Engaging partners

Partners are an essential component of collaborative business models, and when we develop a marketing system 3.0 we are actually changing an important part of the destination business model

The Marketing Plan 3.0: Engaging employees outside of the marketing team

Beyond the marketing department, it is convenient to engage the employees of other departments in the content creation

The Marketing Plan 3.0: Engaging leaders and influencers

The first and most strategic stakeholders to engage in the development of a Marketing model 3.0 are the community and industry leaders, and all those who have power of influence on the target communities

The Marketing Plan 3.0: key principles of network development

Developing a network requires vision, strategy and following a set of values and principles that should not be overlooked

The Marketing Plan 3.0: Network engagement and development strategy

The most challenging strategy is that of the network development and engagement, for the quality of the engaged agents is a key success factor

The Marketing Plan 3.0: Defining targets’ roles

In destination marketing 3.0 we do not only want customers to buy our products, we also want most stakeholders to take one or many roles in contributing to and promoting our destination