Tag: marketing trends

What is Pervasive Entertainment?

Storytelling for marketing purposes may end up being an entertainment itself. That is called Pervasive entertainment and could work not only as a marketing strategy but also as a parallel or integrated business to the destination’s tourism business

Storytelling: What Makes a Good Story?

Storytelling has proved to be the most effective marketing strategy to attract and engage costumers. The digital era is now reviving it adapting the core concepts to the new technological environment.