Today´s consumers do not want to be mere product buyers, but rather want to collaborate with their favorite brands and participate in the development of new products that better adapt to their needs and motivations.
Even if I am always stressing the importance of storytelling as the key marketing strategy for destinations, tourism marketing content needs to go beyond stories, to offer all the information that prospect visitors may need to know when planning their trip, and also during their stay, among other considerations. This article explains all the variables to take into account for an effective content marketing strategy.
Marketing is not always about bold creativity, but also taking advantage of the social conversations about the destination and turning them into a funny and appealing claim to visit the destination. This article provides many examples of marketing campaigns with Pop culture or social conversations as the starting point from where they were created.
Despite the effectiveness of the conventional marketing tools such as the booking websites and collaborative platforms, marketing innovation is attainable to all business -no matter their size- and it pays off! It is all about imagination.