Tag: marketing trends

Create Great Tourism Marketing Content that Works for your Business

Even if I am always stressing the importance of storytelling as the key marketing strategy for destinations, tourism marketing content needs to go beyond stories, to offer all the information that prospect visitors may need to know when planning their trip, and also during their stay, among other considerations. This article explains all the variables to take into account for an effective content marketing strategy.

Pop Culture in Tourism Marketing

Marketing is not always about bold creativity, but also taking advantage of the social conversations about the destination and turning them into a funny and appealing claim to visit the destination. This article provides many examples of marketing campaigns with Pop culture or social conversations as the starting point from where they were created.

From customer acquisition to customer recommendation marketing

Despite the effectiveness of the conventional marketing tools such as the booking websites and collaborative platforms, marketing innovation is attainable to all business -no matter their size- and it pays off! It is all about imagination.

Marketing trends for 2019 (IV)

This is the last article of the 2019 Marketing trends series, where I make special emphasis in the evolution of the traditional components of the marketing mix

Marketing trends for 2019 (III)

In accordance with the key trends of Marketing 3.0, there are some significant shifts or emerging trends to take into account when planning the new marketing activities

Marketing trends for 2019 (II)

In line with the trends of Marketing 3.0, there are some shifts in the marketing practices that all marketers should be aware of. These series of four articles explains them in detail.

Marketing trends for 2019 (I)

In line with the key trends of Marketing 3.0, this year there are some remarkable shifts that all marketers should be aware of. This series of articles explains them in detail.

Reaching Millennials- Tips from Music Festival Marketing

Millennials are one of the latest challenging target segments, requiring innovative products and marketing. This article provides some tips on how to develop effective marketing to attract them.

Envisioning Alternate Reality Games for marketing destinations

Alternate Reality games have been spreading worldwide since earlier than a decade ago. They are a very interesting phenomenon to use both as a marketing strategy, as a marketing product and as a strategy to attract and engage contributors to tackle social and environmental challenges in the destinations.

Destination Marketing For Millennials

Millennials are the new tourist generation. Even if they still account for a small percentage of the market, they are an interesting target to consider. This article explains how destination marketing has to adapt to this new wave of tourists.