Tag: marketing strategy

The Marketing Plan 3.0: Social media strategy for Twitter

Twitter is likely to be a key social media platform, especially for delivering news about the destination, performing viral campaigns, polls, etc.

The Marketing Plan 3.0: Designing purpose driven content

Content marketing is due to make the audience take a specific action, and so it has to be thought since the very beginning, in the strategy conception

The Marketing Plan 3.0: Communication strategy

The communication strategy showcases the transition process that entails implementing a marketing system 3.0, and it is based upon content and social media marketing

The Marketing Plan 3.0: Communication goals

In destination marketing 3.0, the communication goals go far beyond the product and the brand: they are about connecting, engaging and building community

The Marketing Plan 3.0: Defining target profiles

Following up with the target roles, it is necessary to define all kinds of targets that may take one or some of these roles

The Marketing Plan 3.0: Defining targets’ roles

In destination marketing 3.0 we do not only want customers to buy our products, we also want most stakeholders to take one or many roles in contributing to and promoting our destination

The Marketing Plan 3.0: Targeting or segmentation strategy

There are four main segments to target within the so called Tourists 3.0: special interest travelers, concerned travelers, millenials and younger generations. These are the key strategic targets to make the marketing 3.0 system develop to the utmost