Tag: marketing strategy

Strategies to foster story virality

Storytelling effectiveness is called virality, but there is no secret formula to make it happen. Beyond inspiration and writing skills, there are some key strategies to follow to enhance your changes of success

What makes stories go viral?

Creating virality is the dream of any storytelling marketer, but there is no magic formula to make it happen. However, there are some tips and guidelines that may inspire us to achieve the desired results

Content media strategy in transmedia storytelling

In transmedia storytelling, stories are namely to be delivered through social media and online marketing tools, where 3 types of channels are identified: paid channels, own channels and followers’ channels

New rules for story marketing in the digital era: transmedia storytelling

The new wave technology is enabling a much higher degree of sofistication and interactivity when delivering stories. The new storytelling must embrace all these new tools and technologies and leverage their potential to engage the audience

Principles of story marketing for destinations

Beyond imagination and writing skills, storytelling requires considering some strategy and tactical tips to become effective

How storytelling turns into effective marketing

Storytelling turns to be effective marketing so long as the audience establish an emotional connection with the character. You first have to sell the story, and then the product!

Story innovation concepts: added value & crowd game driven experiences

Beyond the story driven experience in the destination, the story potential for business and influence may be leveraged in many ways, providing added value experiences

Story innovation concepts: story platform

A story platform is not only the scenario where the story takes place, but also the backbone of the story, the key elements from which every contributor may create his or her own story

Key tourism industry players

When analyzing the 5 competitive forces and the industry structure, it is necessary to have a layout of the key industry players

Destination story based experience prototypes

Envisioning story driven experiences it is necessary that the experience creates compelling stories and that the story receivers have the chance to live their own similar story. The limits are just our imagination…