Tag: marketing planning

The Marketing Plan 3.0: Targeting or segmentation strategy

There are four main segments to target within the so called Tourists 3.0: special interest travelers, concerned travelers, millenials and younger generations. These are the key strategic targets to make the marketing 3.0 system develop to the utmost

The Marketing Plan 3.0: Drafting strategy goals

Once the mission statements are crafted, the strategy plan starts by drafting the goals and objectives in relation to every featured strategy