Marketing is nowadays more complex than ever, and so designing a comprehensive strategy that encompasses all possible communication channels and stakeholders requires deep know-how and expertise. This article synthesizes the key success factors to make it happen.
Marketing planning is an exciting but complex challenge in most cases. This article summarizes the process in 4 steps, highlighting the importance and procedure of KPI monitoring, too often overlooked!
The product and targeting strategies determine what kind of activities will be developed and what kind of tourists will the destination receive, and therefore an essential part of the destination image