Despite the effectiveness of the conventional marketing tools such as the booking websites and collaborative platforms, marketing innovation is attainable to all business -no matter their size- and it pays off! It is all about imagination.
Art Museums are many times unique cultural assets, although they do not attract as many visits as they could if potential visitors understood well the historical background where they were created, and therefore could enjoy it like a story.
Augmented Reality has been progressively integrated in the visitor’s experience, namely in tourist guide apps. However this technology could be leveraged for more ambitious marketing goals
Storytelling for marketing purposes may end up being an entertainment itself. That is called Pervasive entertainment and could work not only as a marketing strategy but also as a parallel or integrated business to the destination’s tourism business
As seen in the 5 Competitive Forces model small businesses and brands are likely to be victims of large wholesalers’ negotiation power, for it is a smart move to build marketing platforms in cooperation with other small businesses to market themselves directly to the final customer. This case study illustrates on of the key concepts of Tourism 3.0, but in the retail business.