Tag: marketing innovation

Open innovation strategies for different kinds of outcomes: Marketing designs

Depending on the kind of desired outcome, there is one or another kind of contributors, and so the Open Innovation approach is also different. This article explains the strategies that most usually should apply for the creation of marketing designs.

From customer acquisition to customer recommendation marketing

Despite the effectiveness of the conventional marketing tools such as the booking websites and collaborative platforms, marketing innovation is attainable to all business -no matter their size- and it pays off! It is all about imagination.

Marketing trends for 2019 (III)

In accordance with the key trends of Marketing 3.0, there are some significant shifts or emerging trends to take into account when planning the new marketing activities

Pinterest’s Promoted Pins Add Value for Tourism Marketing

Social media is the new marketing, but within social media, marketing strategies and tactics evolve faster than ever before. This article shows how to take advantage of one of Pinterest interesting features for marketing destinations

Brilliant experiential marketing for Art Museums

Art Museums are many times unique cultural assets, although they do not attract as many visits as they could if potential visitors understood well the historical background where they were created, and therefore could enjoy it like a story.

Envisioning Alternate Reality Games for marketing destinations

Alternate Reality games have been spreading worldwide since earlier than a decade ago. They are a very interesting phenomenon to use both as a marketing strategy, as a marketing product and as a strategy to attract and engage contributors to tackle social and environmental challenges in the destinations.

How Pokemon Go can inspire tourism experiences: envisioning augmented reality in destinations (I)

Augmented Reality has been progressively integrated in the visitor’s experience, namely in tourist guide apps. However this technology could be leveraged for more ambitious marketing goals

What is Pervasive Entertainment?

Storytelling for marketing purposes may end up being an entertainment itself. That is called Pervasive entertainment and could work not only as a marketing strategy but also as a parallel or integrated business to the destination’s tourism business

Small local brands: You either collaborate or you’ll be intermediated

As seen in the 5 Competitive Forces model small businesses and brands are likely to be victims of large wholesalers’ negotiation power, for it is a smart move to build marketing platforms in cooperation with other small businesses to market themselves directly to the final customer. This case study illustrates on of the key concepts of Tourism 3.0, but in the retail business.

Co-creating experiences in cooperation with Airbnb

Co-branding agreements are usually a good marketing deal, but Airbnb has gone a step forward in partnering with major iconic brands to promote its services