Tag: Marketing 3.0

Product development through co-creation

Product co-creation is one of the main distinctive points of Tourism 3.0, but this may be carried out through many different ways

Developing destination’s spiritual value

Enhancing the destination’s spiritual value is about creating positive impacts both on the environment and the local community, namely in the bottom of the pyramid, integrating all the locals as contributors to the tourism system, and also letting them all profit from the tourism development

Cross-destination competitiveness programs: enhancing marketing

Beyond increasing value and reducing efforts, there may be cross destination programs to enhance the entire marketing system

Destination models’ brand values related variables

Brand related values are those that are central to the destination brand definition, mostly related to its character or personality

The principles and goals of a destination model: participation

Participation by the destination’s stakeholders is not only necessary to commit them in the destination development, but also to leverage all the collective intelligence necessary to optimize the model design

The transformational power of storytelling: raising social consciousness

One of the key interesting points about storytelling training for tourism 3.0 is its power for cultural transformation and community building. They are among the key goals of tourism 3.0 development and key success factors at the same time

Storytelling training process: identifying the emotions and key moments

Emotions and turning points are the soul of the story and therefore it is essential to identify them all in order to make it an effective marketing tool

The story creation process

Beyond inspiration and writing skills, it is convenient to follow certain steps that enhance the efficiency and effectiveness of the creation process

Monitoring results

As for all strategies, storytelling results need to be monitored to evaluate its effectiveness in terms of the marketing goals. We distinguish four categories of KPI for storytelling marketing: impact, integration, interactivity, and immersion.

Controlling the story content quality

As it is done with any kind of marketing content, stories should be checked for a quality control before being delivered through the social media networks