Tag: Marketing 3.0

3 Transmedia Tactics for Creating Compelling Audience Experiences

Standing out in the digital media among all content is -needless to say- a challenge that few professionals truly manage to succeed in. This article explains 3 tactics to hook your readers’ attention and awake interest in following you in subsequent chapters or stories

Why Storytelling is So Important to Marketing

A lot has already been said about storytelling, but this article brings in some interesting insights, especially those concerning transmedia storytelling

Tomorrow’s DMOs Must Become Brand Managers

Marketing digitalization is leading to changing roles in managing all marketing activities. This article explains how some of these roles should change in destination marketing

The Impact of Social Media on Creativity

Tourism 3.0 aspires to leverage all stakeholders creativity through open innovation systems in order to boost the value of the destination experiences and the power of its marketing system. This article explains how social media can help in inspiring creativity in “non creative individuals”

How to Involve Locals in Destination Management & Marketing

Involving locals in the tourism development is one of the key hallmarks of Tourism 3.0. This article explains an interesting case study showcasing how this collaboration can be achieved.

The Evolution of Destination Management

Tourism 3.0 sets a reference model for many aspects of the destination’s development, as an ideal to be attained rather in the mid or long term. This article explains the current progress in destination management, in the direction towards Tourism 3.0

Amplify Your Roar: Leverage Social Media to Market Your Destination

With social media the marketing paradigms have radically changed. Adapting to these changes entails radically redesigning the whole marketing strategy. This article poses a few key questions to assess how good is a destination’s social media marketing

Storytelling: What Makes a Good Story?

Storytelling has proved to be the most effective marketing strategy to attract and engage costumers. The digital era is now reviving it adapting the core concepts to the new technological environment.

How Has Digital Changed Destination Touchpoints?

The digitalization of marketing is for destinations -as for most brands- a major challenge, not for the new technologies integration, but for the increased complexity and exposure of its blueprint, the touching points between the brand value and its customers.

Shared decisions feel better

Empowering the local community to participate in the decision making of the destination’s development is not only a smart way to leverage the collective intelligence but also to commit the locals in the tourism business, as they are actually a very important factor in its success