Tag: Marketing 3.0

How to Involve Locals in Destination Management & Marketing

Involving locals in the tourism development is one of the key hallmarks of Tourism 3.0. This article explains an interesting case study showcasing how this collaboration can be achieved.

The Evolution of Destination Management

Tourism 3.0 sets a reference model for many aspects of the destination’s development, as an ideal to be attained rather in the mid or long term. This article explains the current progress in destination management, in the direction towards Tourism 3.0

Amplify Your Roar: Leverage Social Media to Market Your Destination

With social media the marketing paradigms have radically changed. Adapting to these changes entails radically redesigning the whole marketing strategy. This article poses a few key questions to assess how good is a destination’s social media marketing

Storytelling: What Makes a Good Story?

Storytelling has proved to be the most effective marketing strategy to attract and engage costumers. The digital era is now reviving it adapting the core concepts to the new technological environment.

How Has Digital Changed Destination Touchpoints?

The digitalization of marketing is for destinations -as for most brands- a major challenge, not for the new technologies integration, but for the increased complexity and exposure of its blueprint, the touching points between the brand value and its customers.

Shared decisions feel better

Empowering the local community to participate in the decision making of the destination’s development is not only a smart way to leverage the collective intelligence but also to commit the locals in the tourism business, as they are actually a very important factor in its success

Making collaboration efficient when face to face is not possible

The practice of co-creation -either for content or product- is essential for the development of destinations 3.0, but face to face co-creation is not likely to be feasible for most of the potential contributors. What about virtual co-creation?

Teaming up with customers & fans to co-innovate

As introduced when talking about co-creation and open innovation in destinations 3.0, some institutions in the entertainment industry are already leveraging their enthusiast customers or fans’ creativity and knowledge to innovate. This example shows how co-creation workshops are carried out in this industry.

Storytelling marketing for the Santiago Way’s pilgrimage

The Santiago Way is a great example to illustrate how life-changing experiences inspire successful storytelling. You have to live it to understand!

Product development through co-creation

Product co-creation is one of the main distinctive points of Tourism 3.0, but this may be carried out through many different ways