Tag: Marketing 3.0

The Tipping Point’s theory for expanding destinations 3.0 (III)

One of the most interesting key factors to generate social epidemics is the power of context. This article explains how our environment may condition our behavior and decision making.

Using Pinterest for Destination Marketing

Pinterest is one of the emerging social media platforms, with many special features that make it interesting for some businesses. This article explains what Pinterest can do to market a destination

Welcome to the Experience Economy

As explained in many articles about storytelling, marketing is about building relationships with people, and so the deeper is the relationship the more loyal is likely to be the customer. This article explains how brand experiences are the key to effective marketing

A Glimpse Into the Future of Storytelling

Digital technologies have leveraged the power of storytelling to the utmost. After having extensively talked about Transmedia Storytelling, here comes a new approach on how to combine digital technology for storytelling

Storytelling for Marketers: Connecting the Dots

After all the posts about storytelling, it’s time to summarize all the key ideas on how to use it for business marketing

What Makes a Good Story (From 6 Masters of the Craft)

Marketing is not only about satisfying the clients’ needs, it is essentially about connecting the business with the market, with people, and stories are the best way to establish such connection

3 Transmedia Tactics for Creating Compelling Audience Experiences

Standing out in the digital media among all content is -needless to say- a challenge that few professionals truly manage to succeed in. This article explains 3 tactics to hook your readers’ attention and awake interest in following you in subsequent chapters or stories

Why Storytelling is So Important to Marketing

A lot has already been said about storytelling, but this article brings in some interesting insights, especially those concerning transmedia storytelling

Tomorrow’s DMOs Must Become Brand Managers

Marketing digitalization is leading to changing roles in managing all marketing activities. This article explains how some of these roles should change in destination marketing

The Impact of Social Media on Creativity

Tourism 3.0 aspires to leverage all stakeholders creativity through open innovation systems in order to boost the value of the destination experiences and the power of its marketing system. This article explains how social media can help in inspiring creativity in “non creative individuals”