Tag: Marketing 3.0

Destinations with a soul (II)

Following with the first part of the article released last November, this second part explains some of its limitations and some insights on how to put it into practice, providing also reference literature.

Great opportunity to boost Tourism 3.0: Video game industry is trying to leverage its potential for fighting against climate change

Concern about climate change and the need to protect the environment is reaching its highest levels ever. Video game industry players are also embracing this concern into their business model and their products, trying also to raise awareness among their clients, and to move them to take action in addressing environmental challenges.

From customer acquisition to customer recommendation marketing

Despite the effectiveness of the conventional marketing tools such as the booking websites and collaborative platforms, marketing innovation is attainable to all business -no matter their size- and it pays off! It is all about imagination.

Marketing trends for 2019 (IV)

This is the last article of the 2019 Marketing trends series, where I make special emphasis in the evolution of the traditional components of the marketing mix

Marketing trends for 2019 (III)

In accordance with the key trends of Marketing 3.0, there are some significant shifts or emerging trends to take into account when planning the new marketing activities

Marketing trends for 2019 (II)

In line with the trends of Marketing 3.0, there are some shifts in the marketing practices that all marketers should be aware of. These series of four articles explains them in detail.

Marketing trends for 2019 (I)

In line with the key trends of Marketing 3.0, this year there are some remarkable shifts that all marketers should be aware of. This series of articles explains them in detail.

The marketing power of doing good

The power of doing good is also the power of creating a good reputation, and thus to create the virtuous circle of economic development. Simon Anholt’s TED Talk explains it well through his “Good Country Index” presentation.

Tourism Marketing with Instagram

As marketing has been evolving from offline to online, and within online to social media, also within social media there are some emerging platforms taking the lead in social media marketing, and even more when it comes to tourism marketing: Instagram is nowadays one of the social media platforms that cannot be overlooked in any destination marketing plan.

The ‘Trashtag Challenge’, the new viral challenge that is cleaning beaches all over the world

The Trashtag challenge is a fantastic case study to show how the social media can connect with the worldwide audience and move them to take action in relation to environmental challenges.