Tag: life-changing experiences

Open innovation strategies for different kinds of outcomes: Co-creation of experiences (II)

Depending on the kind of desired outcome, there is one or another kind of contributors, and so the Open Innovation approach is also different. This article follows the explanation about the strategies that most usually should apply for the co-creation of experiences.

‘Forest Bathing’ Is Great for Your Health. Here’s How to Do It

When talking about life changing experiences as one of the core elements of Tourism 3.0, one of the most remarkable examples to showcase this concept is “forest bathing”.

Great opportunity to boost Tourism 3.0: Video game industry is trying to leverage its potential for fighting against climate change

Concern about climate change and the need to protect the environment is reaching its highest levels ever. Video game industry players are also embracing this concern into their business model and their products, trying also to raise awareness among their clients, and to move them to take action in addressing environmental challenges.

A benchmark life-changing experience: The Santiago Way

When it comes to find examples of life-changing experiences and storytelling in tourism destinations, there’s no other benchmark like the Santiago Way. This ancient pilgrimage route has been inspiring experiences and stories for centuries!

Envisioning Augmented Reality Games in destinations

Augmented reality has a great power to provide life-changing experiences in the field of edutainment and collaborative problem solving, beyond attracting and engaging visitors in a destination. This article provides many insights to understand why and how.

Spiritual tourism

Among the emerging special interest travel segments, spiritual tourism holds a privileged position, as it goes far beyond religious tourism

Storytelling marketing for the Santiago Way’s pilgrimage

The Santiago Way is a great example to illustrate how life-changing experiences inspire successful storytelling. You have to live it to understand!

Innovating in a religious center to create life-changing experiences

Some institutions created with a very specific purpose manage to reinvent themselves to attract new target segments, by integrating and merging practices from different cultural backgrounds. This is a perfect example on how to do so.

How to develop new products

Developing a new product entails following a specific process, though in the case of the life-changing experiences the method becomes a bit more complex

Developing emotional value: experiences

Experiences are the core of tourism competitiveness: this is what makes the difference between a good destination and a memorable one, they are what we are likely to remember for the rest of our lives and inspire the storytelling that boosts the marketing system