Great opportunity to boost Tourism 3.0: Video game industry is trying to leverage its potential for fighting against climate change
Concern about climate change and the need to protect the environment is reaching its highest levels ever. Video game industry players are also embracing this concern into their business model and their products, trying also to raise awareness among their clients, and to move them to take action in addressing environmental challenges.
When it comes to find examples of life-changing experiences and storytelling in tourism destinations, there’s no other benchmark like the Santiago Way. This ancient pilgrimage route has been inspiring experiences and stories for centuries!
Some institutions created with a very specific purpose manage to reinvent themselves to attract new target segments, by integrating and merging practices from different cultural backgrounds. This is a perfect example on how to do so.
Experiences are the core of tourism competitiveness: this is what makes the difference between a good destination and a memorable one, they are what we are likely to remember for the rest of our lives and inspire the storytelling that boosts the marketing system
Imagination is the most precious asset when it comes to improve the value brought to the tourist with the development of new experiences. There are however some ideas to start with…
Storytelling training may be a life-changing experience itself: its power for self-discovery and healing traumas may well justify a trip to the destination!