Depending on the kind of desired outcome, there is one or another kind of contributors, and so the Open Innovation approach is also different. This article follows the explanation about the strategies that most usually should apply for the co-creation of experiences.
When talking about life changing experiences as one of the core elements of Tourism 3.0, one of the most remarkable examples to showcase this concept is “forest bathing”.
Great opportunity to boost Tourism 3.0: Video game industry is trying to leverage its potential for fighting against climate change
Concern about climate change and the need to protect the environment is reaching its highest levels ever. Video game industry players are also embracing this concern into their business model and their products, trying also to raise awareness among their clients, and to move them to take action in addressing environmental challenges.
When it comes to find examples of life-changing experiences and storytelling in tourism destinations, there’s no other benchmark like the Santiago Way. This ancient pilgrimage route has been inspiring experiences and stories for centuries!
Some institutions created with a very specific purpose manage to reinvent themselves to attract new target segments, by integrating and merging practices from different cultural backgrounds. This is a perfect example on how to do so.
Experiences are the core of tourism competitiveness: this is what makes the difference between a good destination and a memorable one, they are what we are likely to remember for the rest of our lives and inspire the storytelling that boosts the marketing system