Tag: life-changing experiences

Great opportunity to boost Tourism 3.0: Video game industry is trying to leverage its potential for fighting against climate change

Concern about climate change and the need to protect the environment is reaching its highest levels ever. Video game industry players are also embracing this concern into their business model and their products, trying also to raise awareness among their clients, and to move them to take action in addressing environmental challenges.

A benchmark life-changing experience: The Santiago Way

When it comes to find examples of life-changing experiences and storytelling in tourism destinations, there’s no other benchmark like the Santiago Way. This ancient pilgrimage route has been inspiring experiences and stories for centuries!

Envisioning Augmented Reality Games in destinations

Augmented reality has a great power to provide life-changing experiences in the field of edutainment and collaborative problem solving, beyond attracting and engaging visitors in a destination. This article provides many insights to understand why and how.

Spiritual tourism

Among the emerging special interest travel segments, spiritual tourism holds a privileged position, as it goes far beyond religious tourism

Storytelling marketing for the Santiago Way’s pilgrimage

The Santiago Way is a great example to illustrate how life-changing experiences inspire successful storytelling. You have to live it to understand!

Innovating in a religious center to create life-changing experiences

Some institutions created with a very specific purpose manage to reinvent themselves to attract new target segments, by integrating and merging practices from different cultural backgrounds. This is a perfect example on how to do so.

How to develop new products

Developing a new product entails following a specific process, though in the case of the life-changing experiences the method becomes a bit more complex

Developing emotional value: experiences

Experiences are the core of tourism competitiveness: this is what makes the difference between a good destination and a memorable one, they are what we are likely to remember for the rest of our lives and inspire the storytelling that boosts the marketing system

Cross-destination competitiveness programs: developing experiences

Imagination is the most precious asset when it comes to improve the value brought to the tourist with the development of new experiences. There are however some ideas to start with…

The transformational power of storytelling: self-discovery, transferring wisdom and healing traumas

Storytelling training may be a life-changing experience itself: its power for self-discovery and healing traumas may well justify a trip to the destination!