Tag: internal marketing

The Marketing Plan 3.0: selling the vision to investors

As in many cases some investments are needed, there also has to be a strategy to attract investors without spoiling the mission driven model. This requires sometimes to find imaginative formulas to when designing the investment projects

The Marketing Plan 3.0: selling the vision to community stakeholders

To gain the support of all the necessary stakeholders in developing the new marketing model, it is necessary to make them envision how this change will generate profits for the whole destination community