Tag: integrated marketing

7 Components of a Great Integrated Marketing Program

Marketing is nowadays more complex than ever, and so designing a comprehensive strategy that encompasses all possible communication channels and stakeholders requires deep know-how and expertise. This article synthesizes the key success factors to make it happen.

The Basics of Integrated Marketing Programs

In other blog posts we have been talking a lot about Integrated Marketing, but what exactly is an integrated marketing program? And why is it important?