Destinations focusing its development on the principles of the Tourism 3.0 approach need to be attractive not only for potential visitors but also for potential residents, especially those from the creative class. This article presents some research findings on this issue.
As it happens with the collaborative culture, building a culture of innovation requires specific attitudes on the leaders’ side to trigger innovation friendly behaviors on the rest of the organization.
Open innovation and crowdsourcing are in the spotlight due to its impact on the technology based industries. However, they are also applicable to many other fields, even the public governance, as the White House was doing under Barack Obama’s presidency.
Collaborative innovation is not only about co-creation between private stakeholders, but also a concept to be applied to the public sector in terms of public&private partnership. This is actually what the Government of Singapore is doing
Parallel to outsourced open innovation there is innovation open to all members of the organization, also called co-innovation or co-ideation with employees, to leverage their knowledge about the business and the organisation’s weaknesses and strengths
As with all other profiles, attracting and engaging professional contributors requires a set of unique strategies, different from the ones for non professional contributors
The adoption of the social media tools is likely to be one of the key challenges of the culture change process: tackling with fears and misconceptions requires a thoughtful strategy and implementation
The implementation of a Marketing system 3.0 entails not only developing new strategies and tactics, but also involving a large community of stakeholders, for it is likely to be necessary to change some of their behaviors and attitudes to foster cooperation and adoption of the social media tools