Tag: Innovation

The Marketing Plan 3.0 Product strategy: improving competitiveness

Beyond developing new product lines, it is convenient to keep on improving the current products’ competitiveness, to gain or at least to maintain the competitive advantage in relation to the other destinations

The Marketing Plan 3.0: Developing a network of professional contributors

As with all other profiles, attracting and engaging professional contributors requires a set of unique strategies, different from the ones for non professional contributors

The Marketing Plan 3.0: Open innovation outputs from professional contributors

Professional contributors are to bring in their knowledge and skills to tackle many challenges beyond the content creation: marketing strategies and tactics, technological innovations, etc.

Destination Intelligence 3.0: attracting talent to the open innovation platform

A key factor to make open innovation a successful tool is to attract and retain talent, for a thorough system of incentives and recognition has to be designed.

Destination Intelligence 3.0: fostering contribution and collaboration in the open innovation

Fairly rewarding contributions has always been an issue in open innovation, but also an interesting challenge to tackle. In mission driven destinations, many contributions are to be driven by the aim of working for the common good and social recognition.

Destination Intelligence 3.0: operation of the open innovation system

The most successful open innovation practices suggest that it has to be managed based upon formulating specific challenges to focus the innovation efforts most efficiently

Destination Intelligence 3.0: structure of the open innovation system

Open innovation may bring in solutions in many types of areas: technological solutions, business model innovation, product development, marketing contents, etc.

Destination Intelligence 3.0: Leveraging collective intelligence through open innovation

Open innovation is what sets Destination Intelligence 3.0 apart from other comparable proposals. It aims to leverage the collective intelligence of all stakeholders and make them notice how mission driven destinations arise solidarity in terms of free contributions from skilled participants whom in turn may eventually become destination’s brand ambassadors, thus creating a cost advantage over conventional destinations

Destination Models 3.0: Development strategies (III)

As it takes a certain time for the open innovation ecosystem to become a productive content marketing machine, it is necessary to use other marketing strategies along the early stages of the destination model development

Destination Models 3.0: Development strategies (II)

Open Innovation system development Being one of the key assets to invigorate creativity and sustain the destination model competitive advantage, it is necessary to design a set of strategies to engage stakeholders in contributing up […]