Tag: Innovation

Key concepts of tourism 3.0: Co-creation

As a result of the culture of collaboration and the empowerment of all stakeholders in contributing to the product development and elaboration of marketing contents, co-creation is at the heart of Marketing 3.0

The Vision of Tourism 3.0

The Vision of Tourism 3.0 depicts how Marketing 3.0 is likely to shape the destinations’ development strategies, business models and marketing systems, as well as the positive impacts that they may have in the environment and the society.