Tag: Innovation

Business model innovation, open innovation and co-creation practices and case studies

Teaming up with customers & fans to co-innovate

As introduced when talking about co-creation and open innovation in destinations 3.0, some institutions in the entertainment industry are already leveraging their enthusiast customers or fans’ creativity and knowledge to innovate. This example shows how co-creation workshops are carried out in this industry.

Presidential Innovation Fellows: Co-innovating with (We) the People

Open innovation and crowdsourcing are in the spotlight due to its impact on the technology based industries. However, they are also applicable to many other fields, even the public governance, as the White House was doing under Barack Obama’s presidency.

Innovating in a religious center to create life-changing experiences

Some institutions created with a very specific purpose manage to reinvent themselves to attract new target segments, by integrating and merging practices from different cultural backgrounds. This is a perfect example on how to do so.

Enhancing competitiveness through open innovation

The Open innovation system is to be one of the main sources of ideas for product improvement and new product development. There are, however, many ways to canalize the creativity from the open innovation system

Story innovation concepts: added value & crowd game driven experiences

Beyond the story driven experience in the destination, the story potential for business and influence may be leveraged in many ways, providing added value experiences

Story innovation concepts: story platform

A story platform is not only the scenario where the story takes place, but also the backbone of the story, the key elements from which every contributor may create his or her own story

Destination story based experience prototypes

Envisioning story driven experiences it is necessary that the experience creates compelling stories and that the story receivers have the chance to live their own similar story. The limits are just our imagination…

Story innovation framework and guidelines

When drafting new types of story driven experiences in a destination, there are many variables to take into account, given the potential complexity we can envision

The Marketing Plan 3.0 Product strategy: improving competitiveness

Beyond developing new product lines, it is convenient to keep on improving the current products’ competitiveness, to gain or at least to maintain the competitive advantage in relation to the other destinations

The Marketing Plan 3.0: Developing a network of professional contributors

As with all other profiles, attracting and engaging professional contributors requires a set of unique strategies, different from the ones for non professional contributors